EXPERT ADVICE

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Onycholysis: what is it & how can it be treated?

By Jess Watts | 31 July 2025

Let’s talk the causes of onycholysis, aka nail separation, how to prevent and what to do when it’s presented at the nail desk… Picture this: you scrape your knee and pop a plaster over the top to help it heal. Three days later, that plaster has started to lift. At…

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Nail salon client

How to elevate your beauty business by seeing it through clients’ eyes

By Marie-Louise Coster | 30 July 2025

Session nail stylist, salon owner & educator, Marie-Louise Coster, discusses the importance of understanding clients’ perspective… When was the last time you walked through your business as if you were an existing or new client? We all need to walk through our businesses, whether physically or virtually, on a regular basis…

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Nails and file

The nail hyponychium: what is it & why does it need protecting?

By Jess Watts | 25 July 2025

Not all heroes wear capes… but sometimes they deserve a little appreciation. Here are some key facts about the hyponychium – your underappreciated nail protector. Akin to how we fill the cracks in between shower tiles, the crevices of our nails also need sealing to protect the nail bed and…

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Nail brushes

How to prepare new nail brushes for use

By Katie Barnes | 16 February 2021

You may notice that when you purchase a new brush for nail services, the bristles are stiff and contain a white residue. This residue is Arabic gum, a starch film. All manufacturers make brushes with this gum to protect and keep your brush in shape in transit and before use.…

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Metta francis canva

5 ways to use Canva to support your beauty business marketing

By Metta Francis | 11 February 2021

Award-winning nail professional, Metta Francis, shares her top tips for graphic creation tool, Canva… I’m a big fan of Canva as it allows you to create free (or very low cost) professional-looking branded graphics for social media and printed marketing assets, such as business cards, price lists and even logos.…

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Anna socialista web feature

Social Media: 6 tips for connecting with clients

By Guest Writer | 6 February 2021

It can be super easy to get stuck in a rut on social media, posting the same content and using the same techniques. However, changing it up, ensuring you are staying relevant and keeping up with social media trends whilst adjusting to the ever changing algorithms is a recipe for…

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Diana web feature

The pros & cons of online nail education

By Guest Writer | 4 February 2021

Scratch chats to award-winning nail artist, Diana Pajeva, about the pros and cons of online learning in the nail industry. When looking for the right online course, nail professionals should, first of all, check the the quality of the course and ask themselves if they are going to benefit from…

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Cuticle oil

How does cuticle oil work?

By Guest Writer | 28 January 2021

How does cuticle oil work? Three nail experts explain why oils are a must-have for aftercare & nail maintenance… To examine how this nail care product works, first you must look at its target: the nail plate and surrounding skin. “Oil and moisture can travel through the nail plate in…

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Jacquiosullivan web feature

Online Education: Jacqui O’Sullivan on the pros and cons

By Guest Writer | 28 January 2021

Award-winning nail specialist and educator, Jacqui O’Sullivan shares her thoughts on online education in the nail industry and where the future is taking us in terms of learning. What are the pros and cons of online education vs face to face? To both the educator and the learner?  At the…

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