EXPERT ADVICE
How to elevate & promote pedicure services
Enhance your pedicure confidence and elevate your promotion of the service with top tips from footcare specialist, Denise Spragg, owner of The Sangha House. Feet, right? ‘Ugh, I hate my feet, and I couldn’t bear anyone touching them’ is something I hear so often as a pedicurist. In this article, I…
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Pedicure tips: how nail techs can safely support clients with diabetes
According to charity, Diabetes UK, approximately 6% of the UK population suffers from diabetes. Learning about the condition and how to accommodate it is key to making diabetic clients feel safe and able to enjoy their nail experiences. Here, we explore how the condition can affect clients and what you…
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Doncaster nail & beauty salon owner: Offering waxing has elevated my business & filled my diary
Scratch Stars Educator of the Year 2022 & 2025 finalist, Michelle Brookes, shares how introducing waxing services has benefitted her salon… What do waxing treatments bring to a beauty business, and how do they complement nail offerings? Adding waxing treatments to a beauty business helps fill diary gaps. Most waxing…
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Award-winning business owner & deputy chair & director of information at The Federation of Nail Professionals (The FNP), Sue Davies, shares her advice for dealing with client complaints… As professionals, we have a duty of care to our clients and they deserve the best service we can provide. When we have a service…
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Has a client quibbled your pricing? Or questioned an extra cost for additional artwork? Talking about money can sometimes feel awkward, but Rachel Gribble, Salon System educator, serves up some advice… “Nail art is an add-on to a standard treatment and can require further training and special equipment not only to learn the…
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Winning an award is an excellent marketing opportunity. It boosts morale, raises the profile of your business and highlights and recognises your expertise. When contemplating entering an award, you firstly need to consider whether you want to increase your recognition locally or nationally. These both have genuine and mock awards,…
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Christmas is around the corner, and this year’s festivities look set to be more digital than traditional. With new lockdowns being implemented in the UK and beyond, the likelihood of people turning to online retailers for presents remains high. Traditional bricks-and-mortar shops accounted for £60.9 billion worth of sales in…
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Tina Bell, head of education for Pure Nails & owner of Totally Polished Academy, shares her advice on charging appropriately for nail art so you’re not out of pocket… Do you struggle to charge for nail art? Does the client always spring their request on you at the last minute…
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National Grief Awareness Week runs 2-8 December 2020 to raise awareness of the support needed by those suffering a bereavement. Rebecca Mian, head of HR at Benenden Health, shares advice on how employers can support employees going through the grieving process… Death is something most of us avoid thinking about…
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