EXPERT ADVICE

Ctpa allergy guidance

Artificial nails: 7 steps to reduce the risk of allergy

By Guest Writer | 29 April 2025

Caroline Rainsford, director of science at the Cosmetics, Toiletry & Perfumery Association (CTPA), shares practical ways to reduce allergy in the nail space… Acrylate monomers, which are the starting materials in liquid & powder (L&P) and UV/LED gel nail systems, can sometimes cause allergic reactions if they touch the skin.…

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Social media user

How to build your social media: 5 simple steps from a beauty business expert

By Hannah Beth Clayton | 27 April 2025

Scratch Stars Social Media Star of the Year finalist for 2024 and 2025 & online columnist, Hannah Beth Clayton, shares her social media tips… Growing your social media doesn’t need to be hard, confusing or a full-time job. I talk to so many beauty pros who feel overwhelmed by the…

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Runner feet

9 common nail & skin problems for runners & how to treat

By Scratch Staff | 26 April 2025

Discover the common nail and skin woes of runners and how to tackle them… “Runners can be prone to a lot of foot problems,” explains nail educator & brand adviser, Rachel Gribble. “A build-up of hard skin, ingrown and bruised toenails are some of the most prevalent. A regular pedicure…

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Nail Competition Ssas24

Top reasons to enter nail competitions & expert tips for success

By Guest Writer | 3 February 2025

Esteemed beauty business expert & CEO of PHAB Service Stars, Nergish Wadia-Austin, shares advice for budding nail competitors… The nail industry is vibrant, with competitions like the Scratch Stars Awards and Nailympia showcasing the best in creativity and artistry. Prestigious events like these are essential for any nail technician wishing…

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Valentine's Marketing Lead Andreia Pro Nails

How to capitalise on Valentine’s & Galentine’s Day in the nail salon

By Guest Writer | 27 January 2025

Experts shares tips for effectively promoting your nail business this Valentine’s and Galentine’s Day… Sara Pinto, Andreia Professional product director, says… “The lead-up to 14 February presents an opportunity for nail techs to boost business, by encouraging clients to treat themselves or loved ones to pampering experiences and retail items.…

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Energy efficiency

Energy Savers Week: How to make your beauty business more energy-efficient

By Green Salon Collective | 23 January 2025

Stephanie Hodgson, head of research & development at Green Salon Collective (GSC), details how beauty businesses of all sizes can minimise their energy usage and emissions… GSC was founded in 2020 by environmental experts, campaigners and beauty professionals, with an aim to help member salons in the UK and Ireland…

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Mood Manicure Colour Psychology

Colour psychology: Discover the mood-boosting meanings behind your nail colour choices

By Lilly Delmage | 20 January 2025

Save time and add an element of fun at the nail desk by advising clients on mood-based hues using colour psychology, advised by experts… ‘Have you decided on a nail shade?’ is a question you may ask daily, as you patiently watch clients rifle through colour pops and swatches. But…

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Katie barnes canva allergy

Home gel kit dangers & 6 ways to prevent allergies at the nail desk

By Katie Barnes | 11 January 2025

Many people turned to DIY nail kits during the coronavirus lockdown. They may have been visiting a nail pro for months, years or even decades – before suddenly, the luxury of a nail appointment was gone, and some saw a solution in home application of gel polish. DIY home kits…

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Self-employment help for nail techs: registration & tax essentials

By Lilly Delmage | 11 January 2025

Are you keen to take the leap into self-employment? Here’s a guide to the registration and tax essentials you need to know… For nail technicians working in salons who seek greater control over their careers, self-employment often feels like a natural next step. It offers professional and creative freedom, aiding…

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