EXPERT ADVICE
How to elevate & promote pedicure services
Enhance your pedicure confidence and elevate your promotion of the service with top tips from footcare specialist, Denise Spragg, owner of The Sangha House. Feet, right? ‘Ugh, I hate my feet, and I couldn’t bear anyone touching them’ is something I hear so often as a pedicurist. In this article, I…
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Pedicure tips: how nail techs can safely support clients with diabetes
According to charity, Diabetes UK, approximately 6% of the UK population suffers from diabetes. Learning about the condition and how to accommodate it is key to making diabetic clients feel safe and able to enjoy their nail experiences. Here, we explore how the condition can affect clients and what you…
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Doncaster nail & beauty salon owner: Offering waxing has elevated my business & filled my diary
Scratch Stars Educator of the Year 2022 & 2025 finalist, Michelle Brookes, shares how introducing waxing services has benefitted her salon… What do waxing treatments bring to a beauty business, and how do they complement nail offerings? Adding waxing treatments to a beauty business helps fill diary gaps. Most waxing…
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Read the latest issue
LA-based celebrity manicurist & Scratch columnist for 2020, Britney Tokyo, reveals this summer’s most in-demand nail art trend… I’m going to let you in on a juicy nail art trend that’s a real mood-booster and is set to be huge this summer: fruity nails! Although this isn’t a new trend, it affords…
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Janan Saher, director of Aviva Day Spa in Luton, shares advice on how to avoid burnout… As the old saying goes, ‘prevention is better than cure’, and this is something we all need to prioritise while we prepare for the new year. It’s important to recognise beauty pro burnout in both yourself…
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A straight line measures the distance between two locations. It measures one point to another without deviating. We use straight lines and angles regularly when creating nails including form fitting, smile lines, filing techniques and nail art. It doesn’t have to be complicated and this post will break it down…
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Scratch Stars Natural Nail Specialist of the Year 2019 and CND education ambassador, Helen Burton-Ward, shares her advice to maintaining clients’ nails and your business while salons remain closed due to Covid-19… Many of us will have lost a huge chunk, if not all, of our income and will have been inundated…
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Theresa Foddering shares her maintenance advice for silicone practice hands… With salons closed and nail professionals in isolation, there has been one hot commodity in lockdown: the silicone practice hand. We all rushed out to buy one, but soon realised they require much more TLC than expected. So how do you keep…
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Beauty brand consultants and founders of Buzz Beauté, Denise Dente & Jessica Quick, discuss how to up the ante on your retail during and post lockdown… Denise Dente Jessica Quick Service revenue has been deeply impacted by the reduced number of consumers, the need for social distancing and concerns over public…
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