EXPERT ADVICE

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How to elevate & promote pedicure services

By Guest Writer | 17 June 2025

Enhance your pedicure confidence and elevate your promotion of the service with top tips from footcare specialist, Denise Spragg, owner of The Sangha House. Feet, right? ‘Ugh, I hate my feet, and I couldn’t bear anyone touching them’ is something I hear so often as a pedicurist. In this article, I…

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Pedicure

Pedicure tips: how nail techs can safely support clients with diabetes

By Scratch Staff | 12 June 2025

According to charity, Diabetes UK, approximately 6% of the UK population suffers from diabetes. Learning about the condition and how to accommodate it is key to making diabetic clients feel safe and able to enjoy their nail experiences. Here, we explore how the condition can affect clients and what you…

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Doncaster nail & beauty salon owner: Offering waxing has elevated my business & filled my diary

By Michelle Brookes | 11 June 2025

Scratch Stars Educator of the Year 2022 & 2025 finalist, Michelle Brookes, shares how introducing waxing services has benefitted her salon… What do waxing treatments bring to a beauty business, and how do they complement nail offerings? Adding waxing treatments to a beauty business helps fill diary gaps. Most waxing…

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Christmas stock

How to manage stock this Christmas

By Sophie Nutt | 28 November 2019

When it comes to selecting your seasonal stock, preparation and a plan is key. “At this time of year, Christmas shopping is at the forefront of everyone’s minds,” explains Rachel Cock, Salon Services’ commercial director. “It’s the perfect time to push your retail offering as gifts for your customers to…

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How to jazz up your retail display this Christmas

By Sophie Nutt | 27 November 2019

Never underestimate the power of an eye-catching and enticing seasonal retail display! Investing in festive decorations is something that has proven to be key in boosting business performance during the Christmas period. Christmas Tree World has revealed that 59% of UK consumers surveyed would spend more money in a leisure…

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Winter tanning

How to maximise tanning treatment bookings this party season

By Scratch Staff | 26 November 2019

The experts at Sienna X explain why you should plan your marketing to maximise party season tanning… “Now is the perfect time to start planning for the upcoming Christmas season and think about how you can maximise appointments over the coming months. “Talk to your clients and use the run up…

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Why & how to take care of yourself at the nail desk

By Katie Barnes | 25 November 2019

Many nail techs go home after a long day with aches and pains in their hands, shoulders and back. A tech’s hands are vital for performing the job, yet too many of us often neglect caring for them as we should. Proper posture and improved ergonomics can help reduce these…

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Gift

How to boost voucher sales during the Christmas period

By Scratch Staff | 23 November 2019

Liz McKeon, beauty business expert at www.lizmckeon.com, reveals her top tips for boosting voucher sales… The Christmas Season is always an opportune time of the year to make some profit for your beauty salon or spa and to increase beauty retail sales. Selling gift vouchers or gift cards is a great way…

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The benefits of offering L&P services

By Sophie Nutt | 21 November 2019

The L&P system is a valuable addition to a professional’s skillset as well as a staple service for a salon’s service menu. “L&P is a system that I have been working with for 22 years now and it is my starting system with new extension clients,” says Lisa Dunlop, Cuccio…

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