EXPERT ADVICE
How to elevate & promote pedicure services
Enhance your pedicure confidence and elevate your promotion of the service with top tips from footcare specialist, Denise Spragg, owner of The Sangha House. Feet, right? ‘Ugh, I hate my feet, and I couldn’t bear anyone touching them’ is something I hear so often as a pedicurist. In this article, I…
Read MorePedicure tips: how nail techs can safely support clients with diabetes
According to charity, Diabetes UK, approximately 6% of the UK population suffers from diabetes. Learning about the condition and how to accommodate it is key to making diabetic clients feel safe and able to enjoy their nail experiences. Here, we explore how the condition can affect clients and what you…
Read MoreDoncaster nail & beauty salon owner: Offering waxing has elevated my business & filled my diary
Scratch Stars Educator of the Year 2022 & 2025 finalist, Michelle Brookes, shares how introducing waxing services has benefitted her salon… What do waxing treatments bring to a beauty business, and how do they complement nail offerings? Adding waxing treatments to a beauty business helps fill diary gaps. Most waxing…
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When it comes to selecting your seasonal stock, preparation and a plan is key. “At this time of year, Christmas shopping is at the forefront of everyone’s minds,” explains Rachel Cock, Salon Services’ commercial director. “It’s the perfect time to push your retail offering as gifts for your customers to…
Read MoreNever underestimate the power of an eye-catching and enticing seasonal retail display! Investing in festive decorations is something that has proven to be key in boosting business performance during the Christmas period. Christmas Tree World has revealed that 59% of UK consumers surveyed would spend more money in a leisure…
Read MoreThe experts at Sienna X explain why you should plan your marketing to maximise party season tanning… “Now is the perfect time to start planning for the upcoming Christmas season and think about how you can maximise appointments over the coming months. “Talk to your clients and use the run up…
Read MoreLiz McKeon, beauty business expert at www.lizmckeon.com, reveals her top tips for boosting voucher sales… The Christmas Season is always an opportune time of the year to make some profit for your beauty salon or spa and to increase beauty retail sales. Selling gift vouchers or gift cards is a great way…
Read MoreThe L&P system is a valuable addition to a professional’s skillset as well as a staple service for a salon’s service menu. “L&P is a system that I have been working with for 22 years now and it is my starting system with new extension clients,” says Lisa Dunlop, Cuccio…
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