EXPERT ADVICE

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Onycholysis: what is it & how can it be treated?

By Jess Watts | 31 July 2025

Let’s talk the causes of onycholysis, aka nail separation, how to prevent and what to do when it’s presented at the nail desk… Picture this: you scrape your knee and pop a plaster over the top to help it heal. Three days later, that plaster has started to lift. At…

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Nail salon client

How to elevate your beauty business by seeing it through clients’ eyes

By Marie-Louise Coster | 30 July 2025

Session nail stylist, salon owner & educator, Marie-Louise Coster, discusses the importance of understanding clients’ perspective… When was the last time you walked through your business as if you were an existing or new client? We all need to walk through our businesses, whether physically or virtually, on a regular basis…

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Nails and file

The nail hyponychium: what is it & why does it need protecting?

By Jess Watts | 25 July 2025

Not all heroes wear capes… but sometimes they deserve a little appreciation. Here are some key facts about the hyponychium – your underappreciated nail protector. Akin to how we fill the cracks in between shower tiles, the crevices of our nails also need sealing to protect the nail bed and…

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Money

Keep your money safe with these security tips

By Kat Hill | 18 June 2019

According the Office for National Statistics’ Crime Survey for England and Wales, last year saw an 8% increase in overall theft offences estimated. While the survey noted a 3% decrease in burglaries, the adage ‘prevention is better than cure’ still rings true. Saving both time and money in the long…

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Male marketing lead

How to market to male clients

By Sophie Nutt | 15 June 2019

The male beauty market is booming as salons see men make up one in five clients*, indulging in their appearance through treatments such as manicures and pedicures, waxing and tanning. We witness old-fashioned stigmas attached to men paying ‘too much’ attention to their appearance or the notions that a ‘real…

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Male grooming image courtesy of the gel bottle inc

How to market male grooming services

By Scratch Staff | 15 June 2019

Are you boosting your beauty business by opening up your doors and treatments to male clients? Here, the experts reveal how to market yourself successfully… “You already have a strong female clientele base and these clients may have husbands, boyfriends, fathers, brothers, uncles and friends – all potential customers at your…

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Beauty waste

Tracy Sutton shares five ways to limit your impact on the environment

By Sophie Nutt | 13 June 2019

Our industry’s war with waste is significant. Public awareness surrounding packaging, plastic pollution and the environment is at its highest due to media coverage, new regulations and reports. No one knows the absolute right thing to do in order to solve the issue, and everyone has different values and approaches,…

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Why it’s important to charge your worth

By Katie Barnes | 11 June 2019

In the nail industry, we are fortunate to have such a rewarding career. However, with this in mind it is still important to remember that you, along with your peers, educators and colleagues are all running a business. Remember you’re not a charity, if you want to help people you…

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Salon owners delaying retirement for as long as possible

By Kat Hill | 8 June 2019

 A new survey by NHF/NBF  has found that hair and beauty salon owners without private pensions say they will delay their retirement for as long as possible. Of 400 salon owners surveyed, almost one in six (16%) said their State Pension would be their only pension income during retirement. Half…

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