MOVERS & SHAKERS

Beauty trends & innovations conference lead woman nails

Beauty Trends & Innovations Conference to offer insight & inspo to pros & brands

By Helena Biggs | 20 August 2025

Are you free on 24 September and want to level up your trends knowledge and accelerate the growth of your brand? The Beauty Trends & Innovations Conference is returning to London for its 13th year, welcoming over 40 beauty brands and retailers. These include L’Oréal, Unilever, Marks & Spencer, Amazon,…

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Demitris zacharia collection

UCA graduate adds 5,000 false nails to fashion project

By Jess Watts | 19 August 2025

Demitris Zacharia recently graduated from UCA with a BA (Hons) in Fashion Design. His final major project, titled ‘The Good, The Bad and The Glamorous’, caught the eye of Scratch due to its unusual and innovative use of false nails. Demistris shares his inspiration and ideation, and why false nails…

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Scratch snap contest aug 2025 fruity nails

99 fruit nail designs: nail art contest entries & winner reveal

By Rebecca Hitchon | 18 August 2025

The winner of Scratch’s monthly salon-style nail art contest for August has been announced as Emma Laverton of @failtefae. In a showcase of talent, UK&I techs created nail designs inspired by theme, Fruity Fingertips, in the bid to win a HD Professional Nail Systems prize. Entries were judged by Hazel Dixon, award-winning…

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Aug 25 low res scratch cover

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Safe salon

Salon Standards Alliance formed to raise awareness of beauty salon health & safety

By Scratch Staff | 16 June 2020

A number of nail techs and business owners have launched the Salon Standards Alliance, an organisation to create videos for consumers in the UK & Ireland to help them understand and promote safe salon practice. “The idea stemmed from a ‘Madge’s Chat Show‘ Zoom group organised by Marian Newman,” comments…

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Honey bunny

Build confidence with FREE online nail art workshops

By Helena Biggs | 15 June 2020

Hampshire based nail artist and educator, Vanessa Honebon, has launched a series of free live Instagram workshops to help boost confidence in nail artistry. The owner of HoneyBunnyBeauty and HBBTraining has been in the industry for a decade, and hosts the workshops nightly throughout lockdown at 7pm via her Instagram…

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Leighton Denny MBE returns to run namesake nail brand

By Helena Biggs | 11 June 2020

Multi award-winning nail technician and brand founder, Leighton Denny MBE, has returned to the helm of the Leighton Denny Expert Nails brand following a five year break. Founded in 2005, the brand is now manufactured by Prestige Nail Care and Leighton’s return coincides with LDEN’s 15th anniversary on 30 June.…

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Beauty treatment

Google searches for D.I.Y beauty treatments spike

By Sophie Nutt | 9 June 2020

The number of Google searches for D.I.Y beauty treatments has quadrupled since March and April 2019, with over one million related queries. The team at Cult Beauty has compared the number of UK Google searches in March and April 2019 to March and April 2020 to reveal the most popular…

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Ecoegg pure nails

Care for salon towels & aprons with EcoEgg

By Kat Hill | 8 June 2020

Stay on top of washing aprons, towels and uniform with the Ecoegg range, now available via professional nail product distributor, Pure Nails. As the official master distributor for the UK and European hair and beauty industry, nail & beauty professionals can now purchase the laundry washing system through Pure Nails.…

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Cyber security

Online retailers could lose £5.9 billion through cyber-attacks

By Sophie Nutt | 8 June 2020

Online retailers could lose £5.9 billion through severe data breaches each year, based on the average cost and frequency of cyber-attacks in the e-commerce sector. Research published by cloud solutions company, iomart, analyses the financial impact of ‘typical’, ‘severe’ and ‘catastrophic’ data breaches to reveal what each could cost top…

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