MOVERS & SHAKERS
Beauty Trends & Innovations Conference to offer insight & inspo to pros & brands
Are you free on 24 September and want to level up your trends knowledge and accelerate the growth of your brand? The Beauty Trends & Innovations Conference is returning to London for its 13th year, welcoming over 40 beauty brands and retailers. These include L’Oréal, Unilever, Marks & Spencer, Amazon,…
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UCA graduate adds 5,000 false nails to fashion project
Demitris Zacharia recently graduated from UCA with a BA (Hons) in Fashion Design. His final major project, titled ‘The Good, The Bad and The Glamorous’, caught the eye of Scratch due to its unusual and innovative use of false nails. Demistris shares his inspiration and ideation, and why false nails…
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99 fruit nail designs: nail art contest entries & winner reveal
The winner of Scratch’s monthly salon-style nail art contest for August has been announced as Emma Laverton of @failtefae. In a showcase of talent, UK&I techs created nail designs inspired by theme, Fruity Fingertips, in the bid to win a HD Professional Nail Systems prize. Entries were judged by Hazel Dixon, award-winning…
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Read the latest issue
The UK education team at Ikon.iq has created an online education schedule to deliver to techs during lockdown. Designed to inspire, motivate and excite nail techs during this uncertain time, this series of courses is about building each other up while enhancing skills. “On a personal level as an educator…
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HD Brows is calling on brow clients to help support their brow stylist as part of the #BackYourBrowBoss initiative. While beauty therapists and brow stylists are not able to generate income from treatments throughout lockdown, the initiative allows them promote products to help clients groom their brows at home –…
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In an address to the nation on Monday 25 May, Prime Minister Boris Johnson announced that non-essential retail shops ‘will be expected to be able to reopen from 15 June’ – however this does not include hairdressers, nail bars and beauty salons. Outdoor markets and car showrooms will be able…
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The winner of the May Scratch Snap nail art competition has been revealed and it is Jen Seales that has scooped the top spot! Scratch Snap is a monthly nail art challenge where a theme is set and techs have a limited amount of time to create a salon-style nail design…
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L’Oreal USA Professional Products has launched #SupportYourStylist, a new initiative that provides aid to the salon industry, which has been greatly affected by Covid-19. L’Oreal USA has partnered with the Professional Beauty Association (PBA) to raise $2.5 million for the PBA Relief Fund, which will be providing immediate relief to…
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Men’s grooming has seen a slow burn within the beauty and personal care industries, however it is unarguably seen a growth in popularity year-on-year, as brands increasingly target the sector and retailers dedicate more space to it in stores. The growth of the sector is simultaneous to the concept of…
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