MOVERS & SHAKERS

Beauty trends & innovations conference lead woman nails

Beauty Trends & Innovations Conference to offer insight & inspo to pros & brands

By Helena Biggs | 20 August 2025

Are you free on 24 September and want to level up your trends knowledge and accelerate the growth of your brand? The Beauty Trends & Innovations Conference is returning to London for its 13th year, welcoming over 40 beauty brands and retailers. These include L’Oréal, Unilever, Marks & Spencer, Amazon,…

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Demitris zacharia collection

UCA graduate adds 5,000 false nails to fashion project

By Jess Watts | 19 August 2025

Demitris Zacharia recently graduated from UCA with a BA (Hons) in Fashion Design. His final major project, titled ‘The Good, The Bad and The Glamorous’, caught the eye of Scratch due to its unusual and innovative use of false nails. Demistris shares his inspiration and ideation, and why false nails…

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Scratch snap contest aug 2025 fruity nails

99 fruit nail designs: nail art contest entries & winner reveal

By Rebecca Hitchon | 18 August 2025

The winner of Scratch’s monthly salon-style nail art contest for August has been announced as Emma Laverton of @failtefae. In a showcase of talent, UK&I techs created nail designs inspired by theme, Fruity Fingertips, in the bid to win a HD Professional Nail Systems prize. Entries were judged by Hazel Dixon, award-winning…

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Aug 25 low res scratch cover

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Coronavirus: NHBF responds to speculation of the re-opening of salons

By Sophie Nutt | 24 April 2020

Following media speculation that hair and beauty salons could remain closed for six months over coronavirus safety fears, the National Hair & Beauty Federation (NHBF) has released an official statement to professionals within the industry. Newspaper publications have reported that the Government’s scientific advisors have not been able to find a…

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Hand cream

Stats show surge in online demand for lockdown nail products

By Kat Hill | 23 April 2020

New data from e-commerce platform RedBrain.com has revealed a shift towards a ‘feel-good’ factor in what the UK has been searching for and buying during lockdown. In the week commencing 13 April, RedBrain.com found demand was up in the following nail categories: Nail art kits & accessories – over 600% Cuticle…

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E commerce

Health & beauty crowned strongest growing market in March

By Sophie Nutt | 23 April 2020

A study by ChannelAdvisor has found that health and beauty e-commerce GMV spiked last month as consumers were forced to stay indoors due to the Covid-19 outbreak. According to the study, the health and beauty industry has seen year-on-year growth that spiked in mid-March, which marks the time when lockdowns…

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Lauren holmes workshop

Lauren Holmes hosts Instagram nail art workshops

By Kat Hill | 20 April 2020

Scratch Stars Awards 2019 Gel Polish Stylist of the Year, Lauren Holmes, is set to host a variety of virtual nail art masterclasses. Created to inspire and improve nail art work, Lauren say the classes are designed to get techs ready to go back to work ‘with a bang’. Scroll…

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Instagram logo

Instagram to roll out Story sticker to support small businesses

By Kat Hill | 17 April 2020

Instagram has revealed a new sticker for its Story function to help support small businesses in the Covid-19 crisis. Ideal for nail & beauty businesses and local salons, the new function will make it easier for users to discover gift cards online and encourage customers to make purchases through business’…

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Joanna bandurska

Joanna Bandurska donates personal care products to local hospital workers

By Scratch Staff | 16 April 2020

Joanna Bandurska has donated essential personal care products to local hospital workers in Szpital Specjalistyczny w Chorzowie. The Polish-based 2019 Nailympia Global Cup champion & educator for Indigo Nails Lab collected much needed supplies with huband, Michal Bandurski. Items donated include disinfectants, gloves, caps, antiperspirants, body lotions and hand creams…

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