MOVERS & SHAKERS

Beauty trends & innovations conference lead woman nails

Beauty Trends & Innovations Conference to offer insight & inspo to pros & brands

By Helena Biggs | 20 August 2025

Are you free on 24 September and want to level up your trends knowledge and accelerate the growth of your brand? The Beauty Trends & Innovations Conference is returning to London for its 13th year, welcoming over 40 beauty brands and retailers. These include L’Oréal, Unilever, Marks & Spencer, Amazon,…

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Demitris zacharia collection

UCA graduate adds 5,000 false nails to fashion project

By Jess Watts | 19 August 2025

Demitris Zacharia recently graduated from UCA with a BA (Hons) in Fashion Design. His final major project, titled ‘The Good, The Bad and The Glamorous’, caught the eye of Scratch due to its unusual and innovative use of false nails. Demistris shares his inspiration and ideation, and why false nails…

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Scratch snap contest aug 2025 fruity nails

99 fruit nail designs: nail art contest entries & winner reveal

By Rebecca Hitchon | 18 August 2025

The winner of Scratch’s monthly salon-style nail art contest for August has been announced as Emma Laverton of @failtefae. In a showcase of talent, UK&I techs created nail designs inspired by theme, Fruity Fingertips, in the bid to win a HD Professional Nail Systems prize. Entries were judged by Hazel Dixon, award-winning…

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Aug 25 low res scratch cover

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Mental health chat

Online resource helps change workplace attitudes towards mental health

By Scratch Staff | 13 April 2020

The Lord Mayor’s Appeal Charity, which aims to find solutions London’s most pressing societal issues, has introduced an initiative to help change attitudes towards mental health in the workplace and improve employee wellbeing. This Is Me was launched on World Mental Health Day 2016 and aims to reduce the stigma…

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Staffordshire nail academy

Staffordshire Nail Academy announces new premises & courses for techs

By Helena Biggs | 13 April 2020

Staffordshire Nail Academy has announced that it will be moving its training courses to a bigger premises in Cannock, and expanding its training offerings for new and existing techs. Run by husband and wife team, Andy and Hannah Garbett, the duo has a vision to be a leading provider in…

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World nails live

Scratch editors to join nail industry pros in #WorldNailsLive broadcast

By Scratch Staff | 8 April 2020

Canadian nail artist, Valerie Ducharme, and Flux Nails CEO, Nancy Craveiro have launched #WorldNailsLive, a series of free, live social media streams that take place across Facebook and Instagram until 23 April 2020. Each stream aims to entertain, inform and teach nail professionals from all over the world. “Nancy and…

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Nail lacquer polish varnish 1200

Online sales of nail products soar by 12% during lockdown

By Helena Biggs | 8 April 2020

The NPD Group has reported that online sales of prestige nail products increased 12% in the week beginning 16 March 2020, when the general public were instructed to implement social distancing due to coronavirus. With salons and beauty businesses later instructed to close, the week beginning 23 March saw online…

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Hd brows trend workshop 2

HD Brows stylists offer discounted treatments to NHS staff

By Sophie Nutt | 7 April 2020

In this time of uncertainty and crisis, a number of HD Brows stylists and beauty therapists across the country are focusing on giving back to those who are working tirelessly to battle Covid-19 on the frontline. A number of salons are offering free treatments to NHS workers, once it is…

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Session techs ppe

Session nail techs unite to gather essential products for NHS workers

By Helena Biggs | 6 April 2020

Four session nail stylists have joined forces to help acquire hand creams and protective equipment to support NHS workers. Michelle Humphrey, Michelle Class, Stephanie Staunton and Sabrina Gayle have rallied together to contact nail brands to donate the likes of hand creams, hand sanitisers, masks and gloves to hospitals and…

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