MOVERS & SHAKERS
Met Gala manicures 2025: Sabrina Carpenter, Sydney Sweeney & more
Fashion’s most prestigious and anticipated night, the Met Gala, drew top talent from the beauty industry to create standout nail styles for A-list attendees. This year’s event marked the opening of ‘Superfine: Tailoring Black Style’ at the Metropolitan Museum of Art’s Costume Institute. Guests were invited to dress according to…
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Skin Cancer Awareness Month: 2 campaigns helping tackle the UK’s most common cancer
Brands and charities across the UK are raising awareness about the causes of skin cancer and encouraging preventative measures. Help educate your clients on the importance of protecting their skin by sharing the following campaigns: Skcin‘s ‘Protect and Check’ campaign UK skin cancer charity, Skcin, has launched ‘Protect and Check’ –…
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Important May dates for your nail & beauty business marketing
Get your business’ marketing content prepared for the month of May, with our roundup of dates to note… Skin Cancer Awareness Month Educate clients on the importance of protecting their skin by sharing the Protect and Check campaign from UK skin cancer charity, Skcin, and the Sun Protection Campaign from…
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Read the latest issue
Yesterday I had the pleasure of heading to the Alex Silver PR offices in Piccadilly, London, to meet Love Island‘s Kaz Crossley and have a girly chat about her recently appointed role as KISS Products ambassador. Sitting opposite the stunning professional make-up artist, I also couldn’t help but ask about her…
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Angel Crystals, a UK distributor of Swarovski nail crystals, invited a select group of techs to a fun-filled workshop at which they jazzed up their nails with Swarovski embellishments. Scratch‘s editor-in-chief, Alex, joined me for the trip to Swarovski’s London HQ, at which we were met by Antony Arnold of…
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London nail destination, Townhouse, has collaborated with make-up expert, Cher Webb, to create three limited edition nail designs for Valentine’s Day. Cher, who began her career as part of the pro make-up artist team at MAC Cosmetics, has honed her skills backstage at fashion weeks all over the globe. She has over 160K followers…
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Mintel has announced ‘sub-zero waste- as the trend set to impact global beauty and personal care markets in the coming years. Beauty manufacturers, companies and brands will now have to shift to a whole new paradigm when approaching zero waste and sustainability, focusing on every aspect of the supply chain.…
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Maddy Rooke, celebrity nail technician, reveals the backstage antics and nail looks from ITV’s Dancing On Ice… Hello Scratch readers! This year I’m back to share all the glitz and glam that’s created behind the scenes at Dancing On Ice. From full glitter manis to intricate nail art the celebrities…
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LeChat Nails has announced the addition of two new executives to the team in it’s headquarters in Hercules, CA. In a bid to increase it’s global presence, distribution reach and education department, LeChat Nails welcomes Herman Paez and Rise Carter to the brand, filling two newly created roles. Herman is…
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