MOVERS & SHAKERS

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Skin Cancer Awareness Month: 2 campaigns helping tackle the UK’s most common cancer

By Lilly Delmage | 4 May 2025

Brands and charities across the UK are raising awareness about the causes of skin cancer and encouraging preventative measures. Help educate your clients on the importance of protecting their skin by sharing the following campaigns: Skcin‘s ‘Protect and Check’ campaign UK skin cancer charity, Skcin, has launched ‘Protect and Check’ –…

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Important May dates for your nail & beauty business marketing

By Lilly Delmage | 30 April 2025

Get your business’ marketing content prepared for the month of May, with our roundup of dates to note… Skin Cancer Awareness Month Educate clients on the importance of protecting their skin by sharing the Protect and Check campaign from UK skin cancer charity, Skcin, and the Sun Protection Campaign from…

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Nails inspired by spring trends: see 94 entries & winner of nail art comp

By Rebecca Hitchon | 28 April 2025

The winner of Scratch’s monthly nail art contest for April is Katarzyna Korzeniak of @katessimplynails. In a showcase of talent, techs created nail designs inspired by theme, Your Favourite Spring Trends, in the bid to win a prize from Andreia Professional. Entries were judged by Sara Pinto, Andreia Professional product director, and Scratch deputy editor,…

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Winners of Light Elegance UK nail art kits revealed

By Helena Biggs | 22 June 2018

Light Elegance UK has revealed the winners of its prize giveaway, run throughout May. The company offered up two Signature Series Art Kits, each packed with all the tools needed to replicate a stunning nail design by the brand’s ambassador and international educator, Celina Rydén. Selected at random from hundreds…

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Lecenté welcomes three new partners

By Kat Hill | 22 June 2018

Lecenté has welcomed three new talented nail artists to is roster of partners – Bethel Coleman, Emily Geer and Debbie Mccracken at DMC Nail Studio. Joining Amanda Trivett and Jenny Nagorski, the trio will support and represent the Lecenté brand online, at events and in some product development. “We are…

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Microbead ban comes into force

By Kat Hill | 20 June 2018

From 19 June, retailers in England and Scotland will no longer be able to sell rinse-off cosmetic and personal care products, such as face scrubs, toothpaste, soaps and shower gels, which contain solid plastic microbeads. The announcement from the Department for Environment, Food & Rural Affairs follows a ban from…

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Treatwell

Treatwell launches largest ever TV campaign

By Sophie Nutt | 18 June 2018

The hair and beauty bookings website, Treatwell, has embarked on its biggest TV campaign yet, advertising the effortless service to nail technicians and clients alike. The seven figure investment sees Treatwell develop a media and creative campaign that aims to consolidate the brand as the ‘go-to’ booking platform for hair…

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Discover the latest CND™ innovation at July Xperience Day

By Scratch Staff | 14 June 2018

CND™ and Sweet Squared are to host Xperience Days in the UK and Ireland to reveal the brand’s latest innovation, SHELLAC LUXE, to professionals. The Xperience Days will take place 1 and 2 July across nine locations including Birmingham, Bristol and Cambridge, as well as at Sweet Squared head office and partner…

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Global Team CND™ welcomes UK tech to elite team

By Helena Biggs | 14 June 2018

CND™ UK and Sweet Squared education ambassador, Samantha Birkett-Leigh, has been selected as the newest member of Global Team CND™. Representing the brand at the highest level, the team comprises an esteemed group of education ambassadors (EAs) curated from the brand’s talented pool of techs across the globe. After submitting bids…

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