MOVERS & SHAKERS
Important May dates for your nail & beauty business marketing
Get your business’ marketing content prepared for the month of May, with our roundup of dates to note… Skin Cancer Awareness Month Educate clients on the importance of protecting their skin by sharing the Protect and Check campaign from UK skin cancer charity, Skcin, and the Sun Protection Campaign from…
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Nails inspired by spring trends: see 94 entries & winner of nail art comp
The winner of Scratch’s monthly nail art contest for April is Katarzyna Korzeniak of @katessimplynails. In a showcase of talent, techs created nail designs inspired by theme, Your Favourite Spring Trends, in the bid to win a prize from Andreia Professional. Entries were judged by Sara Pinto, Andreia Professional product director, and Scratch deputy editor,…
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Inside look: Nail Beauty Congress & Championship 2025, Belgrade, Serbia
The landmark event highlighted industry advancements, expertise and hosted the first Serbian nail competition in nine years, while raising the region’s industry profile and standards, writes Alex Fox… The Nail Beauty Congress & Championship, held in Belgrade, Serbia, in April, was a historic event that brought together nail professionals and…
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Read the latest issue
Follow Maddy Rooke, celebrity nail tech, Gellux fan and MD of Nails at Studio 4, as she tends to the talons of skaters and celebrities backstage at ITV’s Dancing On Ice… Hi Scratch readers! So, we’re nearly at the end of the Dancing On Ice journey. Last week was Fairytale week, which I could not wait for as…
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Eyelash extension brand, NovaLash, recently recognised its talented extension artists in its seventh annual gala, LASHOff 2018. Held in Houston, Texas, the event served to award the top lash artist from the company’s international roster of lash extension professionals as ‘Lash Artist of the Year‘. Candidates are judged via their submission of photographs and videos,…
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Lash Perfect Lash Lift, a natural lash enhancement that lifts and curls the lash, appeared on ITV’s This Morning programme – recommend by resident beauty expert, Bryony Blake, as ‘one of the new trends for lashes in 2018’. “With luscious longer lashes having always been a celeb must-have, 2018 is tipped…
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Soil Association certified skincare brand, Botanicals, has announced its Plastics Promise. The promise will see the company support the use of environmentally-friendly ingredients and packaging. “I am passionate about the benefits of using natural, organic skincare – for our health and beauty but also for our planet,” Wendy Stirling, founder…
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Session stylist, Michelle Class, created a bejewelled nude nail manicure for Mulberry’s London Fashion Week showcase. Dubbed ‘Sweet Gems’, the nail look saw Swarovski crystal embellishments added to clean, groomed short nails. Michelle created the look with Morgan Taylor Stick With It base coat, followed by one coat of Sweet…
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Cartoonish, pop-art inspired nail art was selected for Katie Eary’s London Fashion Week showcase. Created by manicurist Ami Streets, the look saw a hot red nail tone courtesy of iZ Beauty of London, complete with white detailing to create an animated effect. The design a super shiny finish to create a…
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