MOVERS & SHAKERS
Important May dates for your nail & beauty business marketing
Get your business’ marketing content prepared for the month of May, with our roundup of dates to note… Skin Cancer Awareness Month Educate clients on the importance of protecting their skin by sharing the Protect and Check campaign from UK skin cancer charity, Skcin, and the Sun Protection Campaign from…
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Nails inspired by spring trends: see 94 entries & winner of nail art comp
The winner of Scratch’s monthly nail art contest for April is Katarzyna Korzeniak of @katessimplynails. In a showcase of talent, techs created nail designs inspired by theme, Your Favourite Spring Trends, in the bid to win a prize from Andreia Professional. Entries were judged by Sara Pinto, Andreia Professional product director, and Scratch deputy editor,…
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Inside look: Nail Beauty Congress & Championship 2025, Belgrade, Serbia
The landmark event highlighted industry advancements, expertise and hosted the first Serbian nail competition in nine years, while raising the region’s industry profile and standards, writes Alex Fox… The Nail Beauty Congress & Championship, held in Belgrade, Serbia, in April, was a historic event that brought together nail professionals and…
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Read the latest issue
Last weekend saw three intense days as competitors travelled from 32 countries to compete in Nailympia London, held at Olympia Beauty. In the biggest Nailympia competition to date, techs took to the floor to show off their skills in 12 categories including Runway Nails, Salon Nails, Fantasy Complete Look and…
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The results are in for Scratch’s annual photographic competition! After a recording breaking amount of entries at 77, the winner has been been crowned and the judging have revealed the top three entries. The judging panel scored the entries, but looking at a criteria including originality and execution of concept, instant impact, clarity…
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South African salon chain, Sorbet Salons, is celebrating the opening of its fifth UK location. Based in North London’s Temple Fortune, the salon is part of the 190 beauty salon worldwide network. To celebrate the new opening on September 25, the salon will be offering 25% off all treatments for the…
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Debenhams has made an investment in on demand beauty services provider, blow LTD., to accelerate its presence in the £4bn beauty services market. The company’s minority stake will give it a disruptive proposition in the beauty services market via a tech-enabled service provider. It also creates a new distribution channel…
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Wow… what a night! Here, at HQ we’re still on a high from last night’s Scratch’s Summer Party and Scratch Stars Awards! With 18 categories to award over the evening, London’s Tropicana Beach Club was buzzing with nerves and anticipation as the finalists, sponsors and guests arrived. While eagerly awaiting for the awards to start,…
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Nail Harmony UK, distributor of Gelish products – including the new PolyGel system – and All That Jazz, has scooped a Safety in Beauty award. The Safety in Beauty campaign was launched in October 2013 by Antonia Mariconda in a response to the growing dissatisfaction and devastation caused by dubious…
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