THE LATEST NEWS & FEATURES

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What are guava nails: the fruit-inspired summer trend loved by Vanessa Hudgens?

By Rebecca Hitchon | 18 July 2025

Fruit nails have been dominating our social media feeds this summer – but there’s one fruit in particular that’s making a big impact on the nail world, and that’s the…

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Marine manis creative challenge

Sea-inspired nails are trending: make a splash with these 88 nail art ideas

By Rebecca Hitchon | 17 July 2025

Check out entries to the 16 July 2025 nail art challenge from Scratch, in which techs were tasked with creating a design to fit the theme: Marine Manis. Each nail…

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Babtac beauty collective growth

BABTAC expands Beauty Collective of experts in mission to improve industry standards

By Rebecca Hitchon | 15 July 2025

The British Association of Beauty Therapy & Cosmetology (BABTAC) has announced 12 new members to its Beauty Collective. The group of over 30 experts across the beauty, business and education…

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SPF: what is it & how does it protect the skin?

By Lilly Delmage | 14 July 2025

‘Remember to use SPF!‘ – it’s a commonly used phrase, but what does SPF mean? Here’s everything you need to know… What is SPF? SPF stands for Sun Protection Factor,…

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Serve up ace nail looks for Wimbledon with 30 tennis-themed nail art ideas

By Scratch Staff | 13 July 2025

Pimm’s and strawberries and cream anyone? We’re serving up nail art designs to get you in the swing for British tennis tournament, Wimbledon (30 June – 13 July 2025), courtesy…

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Feet Poses

6 feet poses to nail pedi photos

By Guest Writer | 11 July 2025

Footlogix & Artistic Nail Design brand ambassador for Sweet Squared, Lily Lou Moore, explains how to master her six go-to feet poses for pedi photos… 1. One foot in front…

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Don’t miss out on the butter nails trend loved by celebs: here’s 28 mani ideas

By Scratch Staff | 10 July 2025

Butter nails are all over our socials, serving as the perfect hue for the spring and summer months. We’ve rounded up manicures boasting the muted yellow shade to inspire, courtesy…

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Nail growth

Nail science: how they grow & what makes them grow faster

By Katie Barnes | 9 July 2025

Although it may sound like there’s no rhyme or reason to how nails grow, award-winning nail tech & founder of Katie Barnes Tool Range & Education, Katie Clark, shares the…

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Scratch stars winners pic 2025

Winners announced in nail industry’s 13th annual Scratch Stars Awards (+ photo gallery)

By Helena Biggs | 7 July 2025

Stunning London venue, The Underglobe, set the scene for the 13th annual Scratch Stars Awards, which recognises exceptional nail professionals, businesses and teams in the UK and Ireland. Hosted by…

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Vagaro iconic 25 festival

iconic.25 by Vagaro

Vagaro, the business software for the salon, spa and wellness industries, is excited to announce the return of iconic.25. The…

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Beauty Trends & Innovations Conference

The Beauty Trends & Innovations Conference will return for its 13th year, welcoming over 40 beauty brands and retailers. These…

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