THE LATEST NEWS & FEATURES
Salon mentor shares marketing secrets of award-winning business in book
Ryan Power, salon mentor, author, speaker & half of coaching business, Salonology, has published his second book: The Successful Salon Marketing System. He and wife, Hollie, owned a profitable, award-winning…
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PHOTO GALLERY: The Scratch Stars Party 2023
For a decade, Scratch magazine has been recognising talented individuals and businesses in the UK nail sector via the Scratch Stars Awards. For 2023, the awards were open to techs…
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The Great Scratch Shoot Out: Winning advice
2019 winner of The Great Scratch Shoot Out, Nina Lewis, shares her thoughts on the importance of entering competitions and why you should enter this year’s The Great Scratch Shoot…
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Shine bright with these 30+ starry nail designs
Getting your nails ready for the Scratch Stars Awards Party? Check out our roundup of readers’ star nail art…
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5 ways to avoid greenwashing as a small beauty business
UK Greetings details how small businesses can avoid greenwashing, a deceptive marketing technique where brands make misleading claims about their environmental practices… 1. Keep communication clear 77% of UK customers…
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How to justify your nail treatment prices
Hair and beauty business coach, Maddi Cook of Boss Your Salon, shares top tips to elevate your offerings and enhance your profits… I’ve seen a trend in a particular type of…
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Looking to step up your nail art game? Check out Artistic Nail Design’s Art Paints
Offering three times the pigment of regular gel polish, bring your nail art concepts to life with Artistic Nail Design’s Art Paints. With a high pigment finish allowing for a…
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Barbiecore is trending: Here are the hottest pink nail designs
The Barbiecore or Barbie-inspired aesthetic has become one of beauty’s biggest trends of late. The buzz around the live-action Barbie movie has certainly had an influence, with searches for pink…
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Party nail design ideas: #ShowScratch Creative Challenge
Check out entries to the 19 June 2023 nail art challenge from Scratch, in which techs were tasked with creating nail designs with the theme: nails ready for a party,…
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