THE LATEST NEWS & FEATURES

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Nail Tech Talk: Sara Pereira of Sara Sofia Beauty

By Callie Iley | 16 April 2022

Scratch chats to Sara Pereira of Sara Sofia Beauty about her love for Spring-themed nail designs and her admiration for fellow nail techs… “The thing I love most about nails…

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Here’s how your beauty business can reduce its environmental impact

By Guest Writer | 14 April 2022

Victoria Brownlie, chief policy officer at the British Beauty Council shares guidance to support eco efforts in the beauty sector… While most people are committed to working more sustainably, I…

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Salon in the Spotlight: Beauty By Danielle, Cheshire

By Callie Iley | 14 April 2022

Danielle Pulford opened her salon after the second lockdown, after her local salon she was employed at shut down. “I wasn’t in a position, nor did I feel ready, to…

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#ShowScratch Creative Challenge: Easter Chicks

By Callie Iley | 14 April 2022

Check out entries to the 13 April nail art challenge from Scratch, in which techs were tasked with creating nail designs inspired by the theme, Easter Chicks! Each design was…

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Create nails that dazzle with Halo Create’s Multi Hex Glitters

By Callie Iley | 14 April 2022

Halo Create, the nail art range from Pure Nails, have unveiled 10 sparkling Multi Hex Glitters. The collection boasts 22 glitters, each packaged in a glamorous diamond jar with a…

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Revealed: The top UK cities to launch a beauty business

By Rebecca Hitchon | 12 April 2022

While the past few years have been challenging for firms across the UK, it looks like business has fought back, with the beauty sector thriving in particular. 8,436 beauty and…

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IKON.IQ offers free nail kits to Ukrainian refugee techs

By Rebecca Hitchon | 10 April 2022

Swedish developer and manufacturer of hypoallergenic professional nail products, IKON.IQ Nails, is offering free nail starter kits to refugee nail technicians from Ukraine. The kits include gels, gel polishes and…

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Spread love this wedding season with Nailchemy’s 4 bridal nail colour collections

By Rebecca Hitchon | 9 April 2022

Satisfying the nail needs of a bride is a huge responsibility, as not only will their big day be one they remember forever, but their nails will also be on…

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Nail Tech Talk: Grace Andrews of Nails By Gracie

By Callie Iley | 9 April 2022

Scratch chats to Grace Andrew of Nails By Gracie about the support she’s found within the nail industry and inclusivity… “My signature style is generally more spooky and witchy vibes.…

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National Creativity Day

The nail and beauty industries thrive on creativity and artistry – so what better day to celebrate your craft? If…

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Sherlock Holmes Day

Celebrate the world’s most iconic detective with some mystery and intrigue! Create a scavenger hunt on your social media: post…

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