THE LATEST NEWS & FEATURES

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Behind the Brand: Meet the girl power behind salon bookings app, PamperBook

By Chloe Randall | 22 October 2021

Founded by Jody Riley, PamperBook is a booking app for salons and freelancers which works as your pocket PA, meaning you can manage your client bookings from anywhere and at…

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One quarter of beauty pros could be out of work following furlough scheme end

By Rebecca Hitchon | 21 October 2021

The British Association of Beauty Therapy & Cosmetology (BABTAC), has revealed that one quarter of beauty professionals could lose their jobs now that the UK government’s furlough scheme, set up…

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Revealed: How self-employed hair & beauty pros adapt in post-pandemic world

By Chloe Randall | 21 October 2021

According to a new report, up to 30% of self-employed workers in the hair & beauty industry have opted to convert garages and rooms in their homes or have gone…

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Instagram adds practice mode & scheduling features to live broadcasts

By Helena Biggs | 21 October 2021

Good news for nail art demos & collaborations – Instagram has added ‘practice mode’ and a scheduling tool to its live broadcast feature. Ideal for advance promotion of your live…

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Nailchemy add to Genesis Acrylic range with 8 timeless autumnal shades

By Rebecca Hitchon | 20 October 2021

Nailchemy has launched the Twilight collection, its rich, eight-piece coloured acrylic offering for autumn 2021. Available in 20g sizes, the matte hues are: Sundown – the perfect pumpkin orange. Daybreak…

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Lessons from a beauty PR pro: How to get your business noticed

By Guest Writer | 20 October 2021

Alex Silver, founder of beauty PR agency, Alex Silver PR, has been working in public relations for 25 years. She has helped brands including Beauty Blender, Caudalie, KISS Nails &…

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Struggling to keep up with social media? Read our 6 top tips

By Scratch Staff | 20 October 2021

After finishing your last appointment of the day, all you want to do is go home and relax, right? However, due to the instantaneous nature of social media, you may…

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Style savvy? Astonishing Nails’ autumn/winter gel polish collection is made for fashionistas

By Rebecca Hitchon | 19 October 2021

To mark the autumn/winter season, professional acrylic and gel systems brand Astonishing Nails has released a gel polish collection inspired by autumn/winter 2021 Fashion Week trends. One in A Million…

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Ready to party? Take a peek at OPI’s 15 celebration-themed nail shades

By Emma Hobday | 16 October 2021

OPI has introduced its Celebration nail colour collection, featuring 12 limited edition crèmes and shimmers and three confetti-like glitters; perfect for the holiday season and to celebrate the brand’s 40th…

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Scratch Snap nail art competition

Scratch Snap is a monthly, online nail art challenge to create a salon-style design in line with a theme. Simply snap…

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Nail Order Sunday Service Event

28th September 2025, 10.30am to late, Birmingham You do not want to miss this event! This event has it all:…

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