THE LATEST NEWS & FEATURES
NAIL TECH TALK: Anna-Lena Pickel of Ena
Scratch chats to Anna-Lena Pickel of Ena about expressing herself through nail art and mental health… My training is the typical pandemic nail tech story. In Winter 2020, I got…
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Beauty industry undergoing ‘drastic change’ due to technology influences
The beauty industry is predicted to cross USD $58.3 billion by 2025, according to Beautyworld Middle East’s intelligence partner, Euromonitor International. Propelled by today’s digitally savvy beauty consumers, the adaptation…
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The 4 Sweet Squared nail kits you need this summer
Sweet Squared has collaborated with four talented nail technicians to launch the Sweet Summer Edit. Finding inspiration from the summer season, Jemma Ball, Laura Costello, Natalie Whitehouse and Conni Arnott…
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Technology takeover? Nail art printer market set to grow by 7.30%
The nail art printer industry is expected to grow at a rate of 7.30% for the forecast period of 2020 to 2027, according to a report by Reports Web. The expanding…
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Covid-19 guidance: What you need to do as a nail tech in Step 4
Prime Minister, Boris Johnson has confirmed that Step 4 of the roadmap will proceed as planned on Monday 19 July 2021, with updated guidance for close contact services being published.…
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Salon in the Spotlight: Olivia’s Hidden Beauty, Stoke-On-Trent
Olivia Grace Lovatt and her husband initially started their garage conversion with the intention of making it a playroom for their children. After working for her sister since 2005, she…
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5 ideas nail expert Sabrina Malik implemented to change up her nail studio offering post 12 April opening
Scratch magazine talks to Sabrina Malik, nail professional & beauty therapist, SAB Studio – Specialist in All Things Beauty, Birkdale about how she’s navigated her work life in the salon…
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Shear Haven launches anti-domestic violence training for nail & beauty salons
New training is launching in the UK and Ireland to help beauty professionals and hairdressers identify the signs of domestic violence with their clients and how to respond appropriately. The…
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What Instagram’s updates & changes mean for your business
Video content is big, and almost every social media app is working towards prioritising video content. TikTok has been dominating the social media scene, Facebook introduced more video content for…
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