THE LATEST NEWS & FEATURES
Shake up nail styles with Gelish & Morgan Taylor’s winter nail colours
Gelish and Morgan Taylor have unveiled their holiday winter nail colour collection, ‘Shake Up The Magic!’ Inspired by the magic and nostalgia that comes with the holiday season, the range…
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#NowTrending: Stunning smoky amethyst nails by Natasha Barker
Scratch chats with Natasha Barker of Niche Nail Beauty about her passion for education and love for the nail industry, and explores how she created this dazzling amethyst design… I’ve…
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Sister campaign of Beauty Backed encourages clients to support local beauty pros
Caroline Hirons, founder of the Beauty Backed campaign, has launched a sister initiative; Back Beauty. Beauty Backed launched in August 2020 to raise both funds and support for the reopening…
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Back To Basics: 3 steps to ensure your gel polish goes the distance
At Pure Nails, we think that Lockdown 2.0 is the perfect time to go back to basics and perfect your core skills; namely how ensure a chip-free, durable finish. Step…
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Nailing a Winter Wonderland
US nail brand Jessica invites us to ‘see the world with a child-like wonder, to believe in the impossible, see beauty in the ordinary’ – plainly speaking – ‘be a…
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Boost your retail sales with Sweet Squared Shop Local Campaign
Sweet Squared have launched its Shop Local campaign to salons across the UK and Ireland. Through its online platforms, Sweet Squared are bringing pros a whole range of tips, tools…
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TECH TALK: Natasha Newton of Nails by Natasha
Scratch catches up with Natasha Newton of Nails by Natasha about her achievements since featuring in January 2020’s Readers Gallery and what the future holds for her career. What…
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UK hair & beauty organisations urge PM to assure reopening after 2 Dec
The UK’s biggest hair and beauty organisations have written an open letter to Prime Minister, Boris Johnson, demanding assurances that the entire industry will be reopened in all of the…
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