THE LATEST NEWS & FEATURES
Scratch Snap: September 2020
Take a look at all the entries from the September Scratch Snap nail art challenge! The theme for September was ‘chocolate’ with Liz Richards, head of education for Cuccio Europe,…
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Beauty therapist reaps rewards of Sienna X commission scheme
Over the last three months, Sienna X has been supporting its beauty therapists with its cashback scheme. The scheme offers therapists another revenue stream by retailing Sienna X products to…
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Instagram Stories integral to influencer marketing
Instagram Stories are integral to influencer marketing, a report by Tribe Dynamics has found. In its 2020 Influencer Brand Survey Report, the tracking service reported that close to 80% of…
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TECH TALK: Jess Rose of Jess Rose Beauty
Scratch chats with Jess Rose, of Jess Rose Beauty in Thrapston, Northamptonshire, about her love for Magpie Beauty and passion for nails. “I’m Jess, I’m 27 and I live in…
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Autumn forestry inspires seasonal Crystalac collection
Crystal Nails has launched its autumn/winter 2020 3-Step Crystalac collection, turning to nature for its inspiration. The eight-piece gel polish collection sees a palette of light and dark reds and…
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Hilary Hall steps down as NHBF chief executive
Chief executive of National Hair & Beauty Federation (NHBF), Hilary Hall will be retiring on 30 September after seven years with the industry association. The decision to retire was originally…
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iSalon adds ‘Track & Trace’ report feature for easy safe practice
Salon software company, iSalon, has added a range of updates to its platform to fulfil the needs of businesses working to government guidelines in accordance with the Covid-19 pandemic. Track…
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Here’s the 3 AW20 nail trends you need to know
Autumn/winter serves up a whole host of new colour and design opportunities for clients. So, what are the nail trends you need to know about this season? We’ve rounded up…
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#ShowScratch Creative Challenge: AUTUMN VIBES
Check out all the entries to the latest challenge from Scratch, in which techs were tasked with creating designs inspired by autumn! The next task will be posted across our social media –…
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