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5 ways to boost success via your social media platforms

By Katie Barnes | 4 August 2020

Nail tech, educator & winner of the Scratch Stars Best Use of Social Media award 2016, Katie Barnes, reveals her 5 top tips for making the most of your social…

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Beautylab serum

Treat dehydrated skin with BeautyLab 4D Hyaluronic Acid + B5 Serum

By Sophie Nutt | 4 August 2020

BeautyLab London has launched the 4D Hyaluronic Acid + B5 Serum, ideal for retailing to clients or incorporating into in-salon facial treatments. Targeting multiple skin layers, the serum is infused…

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Nikki

#NOWTRENDING Peach & gold foil nails by Nikki Patterson

By Callie Iley | 4 August 2020

Nikki Patterson of Eat Sleep Polish, chats to Scratch about her career, hopes for the future, and how to create this perfectly peachy design… “I have been doing nails for…

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Nsi cocktail glitters

Shake up nail designs with NSI UK Cocktail Glitters

By Kat Hill | 4 August 2020

Serve up sparkling summer nail designs with the new collection of Cocktail Glitters from NSI UK. Ideal for adding a twist to nail art designs, the glitters can also be…

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Beauty backed

BeautyBacked.com initiative launches to raise funds & support for beauty sector

By Helena Biggs | 3 August 2020

The Beauty Backed initiative has been launched with Go Fund Me Fundraiser and Change.org Petition platforms to raise both funds and support for the reopening of the beauty industry in its entirety.…

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Campaign calls for govt to issue vouchers for the beauty sector to support struggling businesses

By Helena Biggs | 3 August 2020

Scratch columnist, Ria-Jaine Lincoln, has launched a campaign calling for the government to support the beauty sector amidst the coronavirus pandemic. The accountant, who specialises in helping beauty businesses, is…

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Skincare

The most Googled skincare ingredients of the year

By Kat Hill | 3 August 2020

Beauty & skincare supplier, Cult Beauty, has discovered the most searched for skincare ingredients of the year so far. Using data from search engine, Google, including the most searched skin…

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Nailscopes: LEO 23 July-22 Aug

By Callie Iley | 3 August 2020

Lovable and confident; embrace a wealth of nail art ideas to suit the Leo star sign…

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Dry, chapped hands? Here’s how to soothe in 5 steps…

By Helena Biggs | 2 August 2020

With frequent hand washing and sanitising now the norm, you – and your clients – may be suffering with dry, chapped and sore hands. Offer a soothing experience and promote…

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World Friendship Day

This day recognises the importance of friendship and encourages people of all ages and backgrounds to foster meaningful connections and…

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24/7 Samaritans Awareness Day

Championed by the Samaritans, a charity well-known for its emotional support services, the day helps remind individuals that help is…

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