THE LATEST NEWS & FEATURES
Helen Burton-Ward on allergy prevention
Scratch Stars Natural Nail Specialist of the Year 2019 and CND™ education ambassador, Helen-Burton Ward, shares her advice to preventing allergies… Allergies and overexposure are widespread issues within the industry. An…
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Rochdale nail tech to appear on ITV to discuss business impact of COVID-19
Amy Pierce, founder of The Beauty Loft in Rochdale, is to appear on ITV’s Tonight show to reveal the impact of coronavirus on her business. Airing at 7.30pm on 9…
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Meet nude nail needs with 12 shades from The Gel Bottle Inc
The Gel Bottle Inc has introduced Nu Nudes, a curated collection of 12 gel polish shades offering diverse nude nail tones. “I set up The Gel Bottle Inc with inclusivity…
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Scratch editors to join nail industry pros in #WorldNailsLive broadcast
Canadian nail artist, Valerie Ducharme, and Flux Nails CEO, Nancy Craveiro have launched #WorldNailsLive, a series of free, live social media streams that take place across Facebook and Instagram until…
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Challenge launched to tackle business downtime
Beauty Boss HQ has revealed the Take Action In April Challenge for business owners. Launched to help beauty professionals during the current pandemic downtime, the marketing & business development agency…
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Salon in the Spotlight: Lizzy’s Nails, Norfolk
Starting out as a mobile technician, Lizzy Wade built up a loyal clientele and was soon seeking a more permanent base for her beauty business. “I decided to set up…
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Online sales of nail products soar by 12% during lockdown
The NPD Group has reported that online sales of prestige nail products increased 12% in the week beginning 16 March 2020, when the general public were instructed to implement social…
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Tech Talk: Spreading positive vibes via a 4D Piglet
Scratch shines the spotlight on Amber-Jane McLeod, a talented tech who has crafted a 4D creation to promote positivity during the coronavirus outbreak Amber-Jane McLeod of The Little Beauty House,…
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#TRENDINGTUESDAY Diana Pajeva, Diana’s Nail Art
We want to see the nail designs that are proving popular on your social media pages! Diana Pajeva, of Diana’s Nail Art, says that this tropical nail look has been…
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