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Money

Keep your money safe with these security tips

By Kat Hill | 18 June 2019

According the Office for National Statistics’ Crime Survey for England and Wales, last year saw an 8% increase in overall theft offences estimated. While the survey noted a 3% decrease…

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#TRENDINGTUESDAY Emma Brock, The NailDresser

By Sophie Nutt | 18 June 2019

We want to see the designs trending at your nail desk! Emma Brock, of The NailDresser, revealed neon animal print has been popular with her clients recently. “Neon and animal…

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Lewis Capaldi shows love for nail pro’s portrait nails

By Helena Biggs | 17 June 2019

Scottish singer-songwriter, Lewis Capaldi, has become as much known for his hilarious social media posts and videos as he has his music. One post that truly stands out was on…

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MANI MONDAY: Subtle shimmer

By Sophie Nutt | 17 June 2019

Begin the week the right way with some nail inspiration this mani Monday! Sometimes – emphasis on the ‘sometimes’ – less is more, and this is proved perfectly by Aimee,…

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Behind-the-scenes at the Scratch Stars Awards 2019 judging day – part 1

By Helena Biggs | 16 June 2019

While the mid-June weather presented competitors and judges with a downpour on their travels into London, it certainly didn’t dampen spirits – as the first of the two Scratch Stars…

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Scratch Stars 2019: Judging Day #1

By Helena Biggs | 16 June 2019

Explore the snaps from behind the scenes at the first of two Scratch Stars Awards judging days, at which techs battled it out in categories including L&P Tech of the…

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WHAT I’M WEARING: Sherrine Jermy, Sherrine’s Sparklies

By Sophie Nutt | 16 June 2019

We want to see what you’re wearing on your nails! Sherrine Jermy, of Sherrine’s Sparklies, wears nude nails with nature-inspired detailing. “I used Premier Gel’s LBG in Paris with a…

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How to market to male clients

By Sophie Nutt | 15 June 2019

The male beauty market is booming as salons see men make up one in five clients*, indulging in their appearance through treatments such as manicures and pedicures, waxing and tanning.…

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Male grooming image courtesy of the gel bottle inc

How to market male grooming services

By Scratch Staff | 15 June 2019

Are you boosting your beauty business by opening up your doors and treatments to male clients? Here, the experts reveal how to market yourself successfully… “You already have a strong female…

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National Creativity Day

The nail and beauty industries thrive on creativity and artistry – so what better day to celebrate your craft? If…

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Sherlock Holmes Day

Celebrate the world’s most iconic detective with some mystery and intrigue! Create a scavenger hunt on your social media: post…

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