THE LATEST NEWS & FEATURES

Male marketing lead

How to market to male clients

By Sophie Nutt | 15 June 2019

The male beauty market is booming as salons see men make up one in five clients*, indulging in their appearance through treatments such as manicures and pedicures, waxing and tanning.…

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How to market male grooming services

By Scratch Staff | 15 June 2019

Are you boosting your beauty business by opening up your doors and treatments to male clients? Here, the experts reveal how to market yourself successfully… “You already have a strong female…

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Lashus lash & brow elixir

Care for lashes with LashUs Lash & Brow Elixir

By Kat Hill | 14 June 2019

Get ready to retail the LashUs Lash & Brow Elixir. Packed with a ‘carefully selected combination of natural oils and active botanical ingredients’, the formula works to help condition both…

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Beauty waste

Tracy Sutton shares five ways to limit your impact on the environment

By Sophie Nutt | 13 June 2019

Our industry’s war with waste is significant. Public awareness surrounding packaging, plastic pollution and the environment is at its highest due to media coverage, new regulations and reports. No one…

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Money stock image

Why it’s important to charge your worth

By Katie Barnes | 11 June 2019

In the nail industry, we are fortunate to have such a rewarding career. However, with this in mind it is still important to remember that you, along with your peers,…

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Chelsea nails

#TRENDINGTUESDAY Chelsea O’Connor, Nails By Chelsea

By Sophie Nutt | 11 June 2019

We want to see the designs trending at your nail desk! Chelsea O’Connor, of Nails By Chelsea, reveals neon ombré looks have been popular with her clients recently. “Ombré has…

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Mani monday

MANI MONDAY: Candy floss rainbow

By Sophie Nutt | 10 June 2019

Begin the week the right way with some nail inspiration this mani Monday! We’re a sucker for pastel candy floss tones any day of the week, but we are especially…

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Ntna

What happened at the NAILS Next Top Nail Artist event 2019

By Kat Hill | 9 June 2019

While at Premiere Orlando, the Scratch team was invited to a very exciting event – the NAILS Next Top Nail Artist Social. The evening saw the live announcement of this…

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Terri eaton

WHAT I’M WEARING: Terri Eaton

By Sophie Nutt | 9 June 2019

We want to see what you’re wearing on your nails! Terri Eaton wears a glam take on milky nude nails. “I am trialling some of The Gel Bottle Inc products…

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National Creativity Day

The nail and beauty industries thrive on creativity and artistry – so what better day to celebrate your craft? If…

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Sherlock Holmes Day

Celebrate the world’s most iconic detective with some mystery and intrigue! Create a scavenger hunt on your social media: post…

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