THE LATEST NEWS & FEATURES
Smooth sparkles with Lecenté’s Smooth It!
Ensure a super smooth finish with Lecenté’s Smooth It! Ideal for encapsulating chunkier glitter pieces and other arty additions, this nail art gel creates a smooth surface for nail art…
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8 ways to stop social media taking over your life
It can be a powerful marketing tool – yet sometimes a source of pressure to constantly be answerable to clients; so has social media become bittersweet? Scratch speaks to beauty…
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LashFX launches limited edition magnetic lashes for charity
The Eyelash Design Company is supporting The Pink Ribbon Foundation with the launch of the ‘Rosie’ style in its Magnetise magnetic lash range. An ideal retail item and speedy treatment…
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How practicing advanced nail art can boost your business
Exercising your artistic arm and boosting your creative flair should always be a priority in such a visual industry, however, by offering advanced nail art services you can also bump…
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Nail Gaga welcomes two new educators
Nail Gaga has welcomed two new talented nail technicians to its education team. The two new educators are Kerry Evans and Lisa Tanner-Marshall. Kerry joins the team from Wales with…
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Olympia Beauty 2018
Team Scratch had an incredible time at autumn’s biggest beauty event, Olympia Beauty 30 Sept-1 October 2018. Featuring competitions, exciting show offers and education opportunities, the event spanned two days…
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Bio Sculpture Gel GB rebrands to Re:New Beauty
In order to reflect the increasing diversity of brands in the Bio Sculpture Gel GB portfolio, the company has rebranded – announcing its new name; Re:New Beauty. “The team here…
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How to tailor nail treatments to male clients
Tomorrow (3 October 2018) marks National Boyfriend Day and, with male grooming continuing to rise in popularity, it is more important than ever to be inclusive of both male and…
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