THE LATEST NEWS & FEATURES
Winners announced in Scratch Stars nail industry awards 2024
The UK&I nail industry was celebrated at The Scratch Stars Party on 21 July, which saw the winners of the 12th Scratch Stars Awards announced. The annual awards not only…
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Friendly competition: Nail techs from the same town confuse clients with name swap
Two nail techs from a small town in Sheffield were used to being compared by clients, but bolstered their confusion when they swapped surnames. One of the Birley-based techs, Rachel…
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Get starstruck over these 20 star-inspired nail art ideas
What better way to celebrate the Scratch Star Awards 2024 this weekend, than with a roundup of star-inspired manicures? Whether getting in the spirit, or looking for some last-minute inspo,…
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Meet Jessica White: The salon owner who started painting nails in her university room
Scratch Stars Social Media Star of the Year finalist 2024, Jessica White, shares her inspirational career journey: detailing her humble beginnings painting nails at university, to opening her own salon.…
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The UK heatwave: Is it affecting your nail products?
Educator & award-winning nail technician, Katie Clark, reveals why hot weather may impact your nail products and services… Most techs will have noticed a difference in their L&P and gel…
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Techs mark Scratch Stars Awards 2024 with party nail designs: #ShowScratch Creative Challenge
Check out entries to the 17 July 2024 nail art challenge from Scratch, in which techs were tasked with creating a design to fit the theme: Scratch Stars Awards 2024.…
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Salon in the Spotlight: LB Beauty, Hathersage, Peak District
Libby Bramley, the beauty therapist behind LB Beauty, invites us inside her ‘clean, warm and cosy’ salon, located in the Peak District. Having always known she wanted to work within…
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Emoji etiquette: 4 ways to use emojis effectively in your beauty business
Emojis are small, visual icons used in online communications to convey or enhance a particular message, for example using a thumbs up (👍) to communicate you agree with something, or…
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Explained: the power of truly listening to your clients as a beauty pro
Session nail stylist, salon owner & educator, Marie-Louise Coster, shares the value of listening and retaining information shared by clients… Listening and hearing are the same thing aren’t they? Incorrect. I’m…
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