THE LATEST NEWS & FEATURES

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Nail Tech Talk: Kassie Payne of Nailz by Kass

By Lilly Delmage | 28 August 2024

Luxury press-on nail artist, Kassie Payne, shares what sparked her passion for creating portrait nail artistry and her social media journey, and reveals the journey to launching own range of…

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Brush On Builder Gel Application

Brush-on builder gel: how to nail application & infill

By Rebecca Hitchon | 27 August 2024

Enhance your knowledge of brush-on builder gel with insight from pros… How to apply “Thorough prep is imperative, as with any nail service,” details Theresa Foddering, head of education at…

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6 top tips for creating the perfect nail service treatment menu

By Scratch Staff | 27 August 2024

Creating a treatment menu for nail services is not an easy task. With so much to offer, nail appointments have become more bespoke and personal than ever, making it hard…

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Nail Tech Trio Salon

First impressions count: Top tips for perfecting your dialogue with new nail salon clients

By Michelle Brookes | 26 August 2024

It’s really important to ensure that, as a nail technician, you maintain a high level of professionalism, even when a situation is challenging. First impressions count and how you behave…

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Nuse beauty

Meet the Nottingham beauty salon owner providing a sanctuary for busy mums

By Lilly Delmage | 25 August 2024

Fotini Bihuci is the nail tech behind Nuse Beauty, the ‘cosy home-based’ salon designed for new mums and clients who struggle with anxiety. Having worked in hospitality and tourism management,…

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Nail Learning Strategy Plan Kim Ford

Are you a nail tech who wants to develop new skills? Here’s how to make a successful future learning strategy

By Guest Writer | 23 August 2024

Global business & beauty education expert, Kim Ford, shares advice… How to create your future learning strategy It is the end of the academic year and an apt time to…

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Money Mindset Salon Price List

Hesitant about raising your beauty treatment prices? A pricing expert explains why you shouldn’t be

By Guest Writer | 22 August 2024

Maddi Cook, the powerhouse behind hair and beauty marketing and mindset coaching company, Boss Your Salon, shares why you shouldn’t be scared to raise your treatment prices… I like maths…

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Poole-based nail business plans second studio just months after securing £25,000 Start Up Loan

By Lilly Delmage | 22 August 2024

Poole’s Cassidy’s Beauty Academy is planning its second studio, after a Start Up Loan of £25,000 from GC Business Finance (GCBF) helped owner, Cassidy Jade Darby, secure her first nail…

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Lauren Taylor Salon

Salon in the Spotlight: L.E, Radcliffe, Lancashire

By Lilly Delmage | 21 August 2024

Lauren Taylor welcomes Scratch inside her home salon, where she has created a ‘homely and cleanly’ space within her dining room… Having completed her Level 2 NVQ in Beauty Therapy…

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Scratch Snap nail art competition

Scratch Snap is a monthly, online nail art challenge to create a salon-style design in line with a theme. Simply snap…

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Wellness

International Self-care Day

There’s a meaningful reason why 24/07 is International Self-care Day: because self-care can be practiced ’24 hours a day/7 days…

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