THE LATEST NEWS & FEATURES
Keen to elevate your nail finishes? CND™ serves up on-trend twists for summer 2024
Six vibrant shades make up CND™’s summer 2024 nail colour collection, Gleam & Glow: a combination of iridescent, glittery and sheer jelly finishes. The collection is inspired by heartwarming traditions…
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8 ways to encourage clients to upgrade to nail art
One of the most common things I hear from other nail techs is, ‘I don’t get the chance to do nail art as my clients don’t want to have any.’ …
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Create ‘Out of This World’ nail looks with Light Elegance’s 12 summer shades
Light Elegance’s summer 2024 collection, Out of This World, has landed, with six cosmic crème colours and six galactic glitters. Taking inspiration from futuristic colours and fashion trends with a…
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Met Gala 2024: 20 show-stopping celebrity nail looks from the red carpet
An annual celebration of fashion and style, the Metropolitan Museum of Art’s Met Gala fundraising event took place in New York last night (Monday 6 May 2024). The event honoured…
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Bridal nail styles: 2024 trend predictions & promotional tactics
A wedding is one of the most important events of a person’s life, with many couples dedicating months or even years to planning their perfect day. Hair, make-up, the dress, venue…
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5 ways to boost your beauty salon team’s morale
Do you and your team members need a morale boost? Scratch gathers expert tips to support positivity in the workspace… 1. Lead by example “Salon owners can establish a cohesive…
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Townhouse nail salon announces US expansion
Multi award-winning salon brand, Townhouse, has announced its first premises outside of the UK: in Beverly Hills, California. The female-founded destination for luxury nailcare has scooped three Scratch Stars Awards…
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May the fourth: Celebrate Star Wars Day with nail art that’s out-of-this-world
May the fourth be with you! Celebrate all things Star Wars with our roundup of nail designs inspired by the iconic franchise…
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Why are client consultations so important in the beauty industry?
A client consultation should be completed by every client before they receive a nail or beauty treatment. This consultation should be regularly reviewed to ensure that nothing has changed medically…
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