THE LATEST NEWS & FEATURES
The 5 social media mistakes that are stopping you from attracting clients to your beauty business
Are your social media accounts failing to attract your ideal clients? Here are the most common issues I see on the social media platforms of nail techs that prevent growth:…
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Salon in the Spotlight: The Beauty Shed, Swansea, Wales
Step inside The Beauty Shed: a welcoming salon nestled within the Welsh countryside, as owner, Katie Dutton, shares the story of the space… Undertaking beauty training in 2004, Katie Dutton…
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SalonCycle launches to help UK hair & beauty salons recycle waste
International recycling company, TerraCycle, has launched SalonCycle in the UK: a scheme to help hair and beauty pros and salons divert their hard-to-recycle waste from landfill and incineration. Following a…
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Add a splash of summer to nails with these 4 NailKind nail lacquers
Dive into a Sea of Love this summer, as Danish-born nail colour and care brand, NailKind, has launched four mesmerising hues in its vegan-friendly lacquer formula. Inspired by the enchanting…
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Glitterbels unveils DreamCure Lamp for nails at star-studded Manchester event
Geordie Shore stars, Charlotte Crosby, Chloe Ferry and Sophie Kasaei, were among attendees at an event hosted by Glitterbels in Manchester, 23 June. DreamFest commemorated the launch of the nail…
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Scratch team scoops 2nd place at Studex Golf Day fundraiser
An impressive £30,000 was raised for the We Are All Making A Difference charity at the annual Studex Golf Day. The provider of piercing products and training has been hosting…
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Salon in the Spotlight: Nails by Emoke, Harrow, Greater London
Emoke Andre, owner of London nail salon, Nails by Emoke, tells Scratch about the unique qualities of the business and its ‘family’ of staff… Qualifying as a nail technician in…
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Want to start a home or mobile nail business? Here’s what you need to know
Session nail stylist, salon owner & educator, Marie-Louise Coster, shares her experiences working from home and on a mobile basis… We are in a cost of living crisis: everything is…
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3D nail ideas to mark Pride Month: #ShowScratch Creative Challenge
Check out entries to the 19 June 2024 nail art challenge from Scratch, in which techs were tasked with creating a design to fit the theme: 3D Pride. Each nail…
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