THE LATEST NEWS & FEATURES

Hr Beauty Salon In The Spotlight

Salon in the Spotlight: Hr Beauty, Morton, Lincolnshire

By Rebecca Hitchon | 4 July 2024

Halo VIP, Holly Rodgers, shares how she transformed her garage into sophisticated salon space, Hr Beauty, and the ways she creates a positive client experience… Holly Rodgers tells Scratch that…

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Opi Intelli Gel Hand Shot

Want a self-levelling, vegan-friendly gel polish formula? Discover OPI GelColor’s Intelli-Gel

By Lilly Delmage | 4 July 2024

OPI has revamped its GelColor formula: now featuring Intelli-Gel technology. The formula uses a responsive gel molecule network to self-correct and self-level, offering nail professionals a helping hand in creating…

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Tv Film Stars Creative Challenge

Techs create their favourite TV & film stars on nails: #ShowScratch Creative Challenge

By Rebecca Hitchon | 4 July 2024

Check out entries to the 3 July 2024 nail art challenge from Scratch, in which techs were tasked with creating a design to fit the theme: My Favourite TV/Film Star.…

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Beauty Therapist Standing Window Salon

Revealed: the beauty industry’s key asks ahead of the general election

By Rebecca Hitchon | 3 July 2024

In preparation for the UK general election on 4 July 2024, the British Beauty Council has issued policy priorities to future-proof the hair and beauty sector. The organisation sourced feedback…

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Manicured London

Session manicurist opens London salon focused on nailcare memberships

By Rebecca Hitchon | 2 July 2024

Centred on nailcare memberships and flexible pay-as-you-go nail services, Manicured London has opened in Hackney Wick. Founded by session manicurist & educator, Tinu Bello, the East London space has inclusivity…

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Nasna Lead 2024 Nail Artist North America

ENTRY OPEN for North America’s Star Nail Artist contest: Season 1

By Helena Biggs | 1 July 2024

Entry has opened for North America’s Star Nail Artist: a new online contest for nail professionals. Created by the team behind nail industry resource, Scratch magazine, and international nail competition…

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wellbeing

7 top tips to promote wellbeing in the beauty workplace

By Rebecca Hitchon | 29 June 2024

How often do you feel stressed? Research shows that the average UK adult feels stressed for around eight days per month. Being a beauty professional may be what earns you…

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Social Media Nails

The 5 social media mistakes that are stopping you from attracting clients to your beauty business

By Jo Tompkins | 27 June 2024

Are your social media accounts failing to attract your ideal clients? Here are the most common issues I see on the social media platforms of nail techs that prevent growth:…

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Salon In The Spotlight The Beauty Shed, Swansea

Salon in the Spotlight: The Beauty Shed, Swansea, Wales

By Rebecca Hitchon | 27 June 2024

Step inside The Beauty Shed: a welcoming salon nestled within the Welsh countryside, as owner, Katie Dutton, shares the story of the space… Undertaking beauty training in 2004, Katie Dutton…

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Beauty trends & innovations conference 2025 logo

Beauty Trends & Innovations Conference

The Beauty Trends & Innovations Conference will return for its 13th year, welcoming over 40 beauty brands and retailers. These…

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Moyra UK Pop-Up Event

Join us for an exclusive, invite-only Moyra UK Pop-Up Event at Manahatta, Nottingham on Sunday 14 September, 12–5 PM. We’re bringing together…

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