PRODUCTS & TREATMENTS

KISS x WICKED

KISS launches magical nail & lash collection inspired by Wicked: For Good

By Jess Watts | 26 August 2025

KISS Products, Inc. is casting a glamorously wicked spell over beauty lovers with the release of a Wicked-inspired collection. Fantastical press-on nails and fabulous false eyelashes exude the magic of Oz, transporting users over the rainbow. The 16-piece limited-edition collection, available across KISS Nails, FALSCARA and imPRESS, is inspired by…

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Plum nail design, image courtesy of Instagram.com/press_reset_nails

Plum perfect: 38 purple nail designs & products to get your creative juices flowing

By Jess Watts | 23 August 2025

According to WGSN’s Global Colour Forecast, purple is set to be a big hit. The report states: “Purple is a culturally emotive colour with links to royalty, love, mystery and spirituality.” Enter plum: a universally loved fruit and stunning nail shade. Plum is incredibly versatile; the hue can be worn…

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Scarlett Senter Embellishments

7 tips for working with nail embellishments

By Scratch Staff | 16 August 2025

Adorning nails with 3D embellishments adds dimension to designs, allowing you to transform plain styles into striking looks. 7 nail stylists offer adhesion and application advice… Lead nail tips by Scarlett Senter (@scarlett_senternailartist). 1. “Practice wearing embellished designs on your own nails, as this will help you to learn a…

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Cuccio whipped hemp

Cuccio adds hydrating whipped hemp to Naturalé skincare range

By Helena Biggs | 28 February 2019

Cuccio has enhanced its burgeoning Naturalé skincare line with the addition of Whipped Hemp Body Butter. Available as a single unit or as part of a display, the body butter is an ideal retail item – as well as luxury addition to hand, foot and body treatments. The butter serves…

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Cnd pens

CND™ launches nail treatments in handy pen form

By Helena Biggs | 27 February 2019

CND™ has launched its popular RescueRXx and SolarOil formulas in a handy pen-style applicator. Ideal for handbags and pockets to help take care of nails while on-the-move, simply click the top to release the formula and swipe the brush over nails. Benefits include controlled, precise application, added speed and less…

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Complete your kit with the Halo Elite Yellow Block

By Sophie Nutt | 26 February 2019

Ensure your nail kit is up to scratch with the Halo Elite Yellow Block from Pure Nails. Ideal for gentle buffing, this handy 220-grit yellow block is made from high grade paper and easy to find in a kitbag due to it’s cheery yellow hue. Shop the Halo Elite Yellow…

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Perfect your application with Americanails Faux Kolinsky Acrylic Brushes

By Sophie Nutt | 23 February 2019

Perfect your application skills with the new collection of Faux Kolinsky Acrylic Brushes from Americanails. The brushes see synthetic kolinsky sable bristles and lightweight natural bamboo handles, while offering extra smooth application. The range features a number of sizes and shapes to suit every need, including: Size #8 Oval Size…

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Salon System announces Lash Squad for 2019

By Sophie Nutt | 21 February 2019

Salon System has announced it’s Lash Squad for 2019, seeing a team of industry experts and lash gurus that have formed a squad to share knowledge, inspiration and techniques. Keen on imparting wisdom on new products, trends, training courses and techniques, Salon System’s Lash Squad includes Ruth Atkins, Lisa Stone, Sammm…

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Enhance brows with the Sienna X Illuminator Duo

By Sophie Nutt | 20 February 2019

Finish a brow service with the Sienna X Illuminator Duo from it’s brows range. The Sienna X Illuminator Duo is designed to define, enhance and perfect the arch and brow line. Double-ended, the handy tool is ideal for finishing a Sienna X Brow service or for retailing as an addition…

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