PRODUCTS & TREATMENTS

KISS x WICKED

KISS launches magical nail & lash collection inspired by Wicked: For Good

By Jess Watts | 26 August 2025

KISS Products, Inc. is casting a glamorously wicked spell over beauty lovers with the release of a Wicked-inspired collection. Fantastical press-on nails and fabulous false eyelashes exude the magic of Oz, transporting users over the rainbow. The 16-piece limited-edition collection, available across KISS Nails, FALSCARA and imPRESS, is inspired by…

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Plum nail design, image courtesy of Instagram.com/press_reset_nails

Plum perfect: 38 purple nail designs & products to get your creative juices flowing

By Jess Watts | 23 August 2025

According to WGSN’s Global Colour Forecast, purple is set to be a big hit. The report states: “Purple is a culturally emotive colour with links to royalty, love, mystery and spirituality.” Enter plum: a universally loved fruit and stunning nail shade. Plum is incredibly versatile; the hue can be worn…

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Scarlett Senter Embellishments

7 tips for working with nail embellishments

By Scratch Staff | 16 August 2025

Adorning nails with 3D embellishments adds dimension to designs, allowing you to transform plain styles into striking looks. 7 nail stylists offer adhesion and application advice… Lead nail tips by Scarlett Senter (@scarlett_senternailartist). 1. “Practice wearing embellished designs on your own nails, as this will help you to learn a…

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Kure Bazaar unveils spring 19 collection at London Fashion Week

By Sophie Nutt | 19 February 2019

Kure Bazaar has unveiled its spring 2019 collection backstage at London Fashion Week (LFW). Seeing three new shades, the collection is made up of natural rose nudes: Terre Rose: a brown-rose Blush: a terracotta-rose Zoe: a nude-pink In tune with the sheer, nude nail looks that stormed the runways throughout…

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Zoya innocence

Zoya introduces ‘Innocence’ nail lacquer collection for spring

By Helena Biggs | 17 February 2019

Fashion-forward nail lacquer brand, Zoya, has introduced its spring 2019 nail polish collection. Inspired by nature, the Innocence collection is stormy and subtle with a touch of brightness and softness in its shades. An ideal collection for transitioning from winter to summer, hues include the grey, shimmery Fern, sparkly silver…

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Cuccio master artist

Cater to every need with the Cuccio Europe Master Artist Brush & Tool Set

By Sophie Nutt | 15 February 2019

Arm yourself with the brushes and tools needed to exercise your artistic arm with the Master Artist Brush & Tool Set from Cuccio Europe. The handy set contains seven brush heads, a brush handle and five protective brush caps, all in a professional toolbox. The contents sees a: Striping brush…

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Natalialash plain jpg

Create dramatic eye looks with Natalia Magnetic Lashes

By Sophie Nutt | 15 February 2019

The Eyelash Design Company has added a seventh style to its Magnetic Lashes range. The Natalia style has three magnets per lash for quick, easy application and is a longer strip that other styles, offering a more dramatic effect. Three magnets also ensure the lash stays in place across the…

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Cuccio acrylic

Update your L&P products with 1/3rd off Cuccio UK systems

By Helena Biggs | 13 February 2019

Cuccio UK is offering 1/3rd off all its L&P acrylic products from January to March, including: Revolution Ultra Clear Nudecrylics Coloured acrylic powders & pigments Accessories (including forms, primers, brushes) Cuccio’s two core systems are Revolution and Ultra Clear. “Both the Revolution and Ultra Clear powders are finely milled three…

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Lash-filled fun with Michelle Keegan

By Sophie Nutt | 13 February 2019

Last night I was invited to the Shangri-La Hotel At The Shard, London, to enjoy an evening of celebration with the Nouveau Lashes UK team. Trade and consumer press, as well as a handful of influencers, were invited to the Penthouse Suite at the hotel where the brand made the…

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