PRODUCTS & TREATMENTS

KISS x WICKED

KISS launches magical nail & lash collection inspired by Wicked: For Good

By Jess Watts | 26 August 2025

KISS Products, Inc. is casting a glamorously wicked spell over beauty lovers with the release of a Wicked-inspired collection. Fantastical press-on nails and fabulous false eyelashes exude the magic of Oz, transporting users over the rainbow. The 16-piece limited-edition collection, available across KISS Nails, FALSCARA and imPRESS, is inspired by…

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Plum nail design, image courtesy of Instagram.com/press_reset_nails

Plum perfect: 38 purple nail designs & products to get your creative juices flowing

By Jess Watts | 23 August 2025

According to WGSN’s Global Colour Forecast, purple is set to be a big hit. The report states: “Purple is a culturally emotive colour with links to royalty, love, mystery and spirituality.” Enter plum: a universally loved fruit and stunning nail shade. Plum is incredibly versatile; the hue can be worn…

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Scarlett Senter Embellishments

7 tips for working with nail embellishments

By Scratch Staff | 16 August 2025

Adorning nails with 3D embellishments adds dimension to designs, allowing you to transform plain styles into striking looks. 7 nail stylists offer adhesion and application advice… Lead nail tips by Scarlett Senter (@scarlett_senternailartist). 1. “Practice wearing embellished designs on your own nails, as this will help you to learn a…

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Sept 2025 low res cover web scratch

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Swarovski workshop

Techs add sparkle to nails at the Swarovski Crystal Heaven Workshop

By Helena Biggs | 29 January 2019

Angel Crystals, a UK distributor of Swarovski nail crystals, invited a select group of techs to a fun-filled workshop at which they jazzed up their nails with Swarovski embellishments. Scratch‘s editor-in-chief, Alex, joined me for the trip to Swarovski’s London HQ, at which we were met by Antony Arnold of…

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Treatwell

Treatwell & SumUp reveal payment process partnership

By Scratch Staff | 29 January 2019

SumUp​ and ​Treatwell have announced a new partnership that will digitisation of the payment process for Treatwell Partners – beauty businesses working with the online beauty and hair booking service. With the partnership, payments can be now taken via the Treatwell Connect app and processed by SumUp. The digitalisation also…

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Bio celebration

Bio Sculpture celebrates 8 inspirational women with nail colour collection

By Helena Biggs | 28 January 2019

Bio Sculpture International is marking 30 years in the nail business with the Evo Celebration collection. The eight shades of Evo by Bio Sculpture brush-on gel celebrate eight exceptional Bio Sculpture women. One of the shades has been named René after the brand’s UK distribution founder, René Lipsitz, who sadly passed away…

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Roxanne c studio

Session nail stylist to open own-name London salon premises

By Helena Biggs | 27 January 2019

Award-winning session nail stylist, Roxanne Campbell, is opening a nail studio in Fulham, London, in February 2019. Located on New King’s Road, a hotspot for high profile shoppers, Roxanne will be delivering luxury nail services for the hands and feet from the premises, which features slick decor, plenty of foliage and decadent…

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Untitled design

Illuminate make-up offerings with HD Brows Brow Highlighter

By Sophie Nutt | 25 January 2019

Brighten your make-up services and retail area with the HD Brows Brow Highlighter. This super creamy pencil is easy to use and blend to sculpt and define the brows. Joining the existing Pink Nude shade in the range, this hue is long lasting and leaves a natural and lifted finish.…

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Galaxy chrome flakes

Create nail designs that are out of this world with iZ Galaxy Chrome Flakes

By Sophie Nutt | 23 January 2019

Add an intergalactic effect to nail designs with the Galaxy Chrome Flake collection from iZ Beauty of London. The arty additions create a multitude of special effects depending on the base nail shade; hinting a chrome effect when layered over white and a multitude of iridescent hues over a dark…

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