PRODUCTS & TREATMENTS

KISS x WICKED

KISS launches magical nail & lash collection inspired by Wicked: For Good

By Jess Watts | 26 August 2025

KISS Products, Inc. is casting a glamorously wicked spell over beauty lovers with the release of a Wicked-inspired collection. Fantastical press-on nails and fabulous false eyelashes exude the magic of Oz, transporting users over the rainbow. The 16-piece limited-edition collection, available across KISS Nails, FALSCARA and imPRESS, is inspired by…

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Plum nail design, image courtesy of Instagram.com/press_reset_nails

Plum perfect: 38 purple nail designs & products to get your creative juices flowing

By Jess Watts | 23 August 2025

According to WGSN’s Global Colour Forecast, purple is set to be a big hit. The report states: “Purple is a culturally emotive colour with links to royalty, love, mystery and spirituality.” Enter plum: a universally loved fruit and stunning nail shade. Plum is incredibly versatile; the hue can be worn…

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Scarlett Senter Embellishments

7 tips for working with nail embellishments

By Scratch Staff | 16 August 2025

Adorning nails with 3D embellishments adds dimension to designs, allowing you to transform plain styles into striking looks. 7 nail stylists offer adhesion and application advice… Lead nail tips by Scarlett Senter (@scarlett_senternailartist). 1. “Practice wearing embellished designs on your own nails, as this will help you to learn a…

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Katie barnes file

How to correctly file the natural nail

By Katie Barnes | 22 January 2019

We hear the myth time and time again – ‘Nail enhancements damage the nail’ – but the damage is usually caused by over-filing the natural nail before any nail products have been applied, or by incorrect removal. Over-filing of the natural nail is one of the most common causes of…

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Gelish 18g unplugged

Gelish launches rechargeable LED lamp for nail techs on-the-go

By Helena Biggs | 22 January 2019

Gelish has launched the 18G Unplugged LED light; a curing device that has all the features of Gelish’s LED Light (including Comfort Cure) – yet is ideal for techs on-the-move. Powered by lithium battery, it is rechargeable and has an intelligent Power Assist software – meaning it offers consistent battery…

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Hypoallergenic nail products launched to help reduce risk of allergy

By Helena Biggs | 21 January 2019

Swedish nail brand, Ikon.IQ Nails, has unveiled a range of hypoallergenic nail products to reduce the risk of allergic reactions through nail services. According to the British Association of Dermatologists, the three main nail products ingredients that cause skin contact allergies are HEMA, HPMA and Ethyl Acrylate, so the IKON.IQ…

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Beautypro masks

Help combat skincare issues with new Natura sheet masks

By Helena Biggs | 20 January 2019

BeautyPro has added to its hugely popular range of sheet masks with the Natura range; sheet masks that focus on combatting skincare problems with a helping hand from mother nature. Each of the six masks have been designed to provide premium results while using a blend of plant and superfood…

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Cater to e-file needs with Americanails Pro-Series Ceramic Bits

By Sophie Nutt | 19 January 2019

Americanails has revealed its Pro-Series Ceramic Bits range to cater to every e-file need. Durable and easy to sanitise, this kit boasts a variety of bit shapes in hardwearing ceramic carbide. Available via www.americanails.com

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Lecente rose gold brush

Aid glitter application with rose gold Lecenté brush

By Helena Biggs | 19 January 2019

After the success of the special-edition brush at Olympia Beauty in the autumn, Lecenté’s rose gold G1 brush is available to purchase. The brush ideal for glitter application and sees a matching lid to protect the bristles. It’s limited edition, so snap yours up quick-sharp! Available via www.lecente.com & www.sweetsquared.com

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