PRODUCTS & TREATMENTS

KISS x WICKED

KISS launches magical nail & lash collection inspired by Wicked: For Good

By Jess Watts | 26 August 2025

KISS Products, Inc. is casting a glamorously wicked spell over beauty lovers with the release of a Wicked-inspired collection. Fantastical press-on nails and fabulous false eyelashes exude the magic of Oz, transporting users over the rainbow. The 16-piece limited-edition collection, available across KISS Nails, FALSCARA and imPRESS, is inspired by…

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Plum nail design, image courtesy of Instagram.com/press_reset_nails

Plum perfect: 38 purple nail designs & products to get your creative juices flowing

By Jess Watts | 23 August 2025

According to WGSN’s Global Colour Forecast, purple is set to be a big hit. The report states: “Purple is a culturally emotive colour with links to royalty, love, mystery and spirituality.” Enter plum: a universally loved fruit and stunning nail shade. Plum is incredibly versatile; the hue can be worn…

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Scarlett Senter Embellishments

7 tips for working with nail embellishments

By Scratch Staff | 16 August 2025

Adorning nails with 3D embellishments adds dimension to designs, allowing you to transform plain styles into striking looks. 7 nail stylists offer adhesion and application advice… Lead nail tips by Scarlett Senter (@scarlett_senternailartist). 1. “Practice wearing embellished designs on your own nails, as this will help you to learn a…

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Sept 2025 low res cover web scratch

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Opi peru lineup

OPI celebrates the power of colour with new campaign

By Helena Biggs | 14 November 2018

OPI is harnessing ‘Colour is the Answer’ as its brand message and core vision to aid its mission to transform the world with colour. This message will be at the core of its content creation, campaigns and products. “Most women know that colour can help them express themselves,” shares OPI…

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Nailbuff

App launches nail salon finding update

By Scratch Staff | 14 November 2018

NailBuff, a nail colour matching app, has revealed a new feature that connects users with local salons and nail technicians. The app sees a touch screen-controlled colour spectrum that the user can move through, as well as the ability to import an image or even use the phone’s camera to…

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Hd brows best of beauty box 2018

Offer an ideal Christmas gift with festive HD Brows box

By Helena Biggs | 12 November 2018

HD Brows has launched a limited edition ‘Best of Beauty Box’, packed with an assortment of HD Brows products worth over £210. Available to both professionals and consumers, it’s been designed with make-up lovers and HD Brows stockists in mind and includes: Eye Define, Intense Black – A long-lasting, waterproof…

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Sienna x contour brush £18+vat rrp £28 www.sienna x.co.uk 

Create definition with the Sienna X Contour Brush

By Sophie Nutt | 9 November 2018

Create definition and a striking silhouette with the Sienna X Contour Brush. Developed with the help of brand ambassador, Carly Hobbs, the dual-ended contour brush helps create definition when used with tanning products. The thicker end is perfect for the cheeks and forehead, while the thinner tip is precise for…

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Iz pro calgel love potion

Add sparkle to nails with the Midnight Magic gel collection

By Helena Biggs | 8 November 2018

Enchant clients this winter with Izabelle Hammon‘s five-piece gel collection. Available in both Calgel and iZ PRO Colour formulas, Midnight Magic features rich, deep tones – each with a holographic sparkle that’s ideal for winter and the party season. The shades are: Under Your Spell – a deep raspberry Charmed…

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Opi nutcracker

OPI reveals The Nutcracker and Four Realms collection with Disney

By Sophie Nutt | 7 November 2018

Extend your colour repertoire with OPI and Disney’s The Nutcracker and Four Realms collection. Seeing 12 limited editions shades plus three coordinating glitters, the collection offers festive looks for every event and taste. Inspired by the film adaptation of the classic ballet, The Nutcracker and Four Realms collection is available…

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