PRODUCTS & TREATMENTS

KISS x WICKED

KISS launches magical nail & lash collection inspired by Wicked: For Good

By Jess Watts | 26 August 2025

KISS Products, Inc. is casting a glamorously wicked spell over beauty lovers with the release of a Wicked-inspired collection. Fantastical press-on nails and fabulous false eyelashes exude the magic of Oz, transporting users over the rainbow. The 16-piece limited-edition collection, available across KISS Nails, FALSCARA and imPRESS, is inspired by…

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Plum nail design, image courtesy of Instagram.com/press_reset_nails

Plum perfect: 38 purple nail designs & products to get your creative juices flowing

By Jess Watts | 23 August 2025

According to WGSN’s Global Colour Forecast, purple is set to be a big hit. The report states: “Purple is a culturally emotive colour with links to royalty, love, mystery and spirituality.” Enter plum: a universally loved fruit and stunning nail shade. Plum is incredibly versatile; the hue can be worn…

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Scarlett Senter Embellishments

7 tips for working with nail embellishments

By Scratch Staff | 16 August 2025

Adorning nails with 3D embellishments adds dimension to designs, allowing you to transform plain styles into striking looks. 7 nail stylists offer adhesion and application advice… Lead nail tips by Scarlett Senter (@scarlett_senternailartist). 1. “Practice wearing embellished designs on your own nails, as this will help you to learn a…

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Hive lash tint pack

Open your eyes to extra profit with Hive

By Kat Hill | 27 October 2018

Prep for the busy party season and see a greater profit margin with a helping hand from Hive. The brand has revealed extra value Lash Tint Packs available for a limited time only. Offering the pro a greater profit margin, the specially priced packs see three 20ml tubes and are…

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Take a trip to the movies with new Calgel and iZ PRO Colour collection

By Kat Hill | 26 October 2018

Embrace the romantic nostalgia of the silver screen with the latest collection from Calgel and iZ PRO Colour. Available via Izabelle Hammond Ltd in both formulas, the At the Movies collection sees a range of retro-inspired shades including: Back Seat – burnt red/orange with a solid finish. Drive-In – medium purple/mauve with…

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Dame kelly tipz toez

Dame Kelly Holmes helps open Tonbridge salon owned by twins

By Helena Biggs | 25 October 2018

Identical twin sisters, Nicola Simpson and Maria Hammond, celebrated the launch of their second salon premises, Tipz N Toez, with Dame Kelly Holmes and around 200 guests. The retired athlete cut the ribbon to mark the official opening of the new salon on Tonbridge High Street, Kent. The move marks…

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Mizzi studio, s&g beautique, westfield london photo luke hayes (6)

Westfield London welcomes beauty bar inspired by famous painting

By Helena Biggs | 24 October 2018

 A brass shell-like beauty bar has been unveiled a the entrance to Westfield London. Designed by Mizzi Studio, the beauty bar for S&G Beautique has been inspired by The Birth of Venus, a painting by Boticelli. The painting depicts the goddess of beauty standing in a giant shell, and Mizzi…

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OPI reveals intergalactic glitter polishes

By Kat Hill | 23 October 2018

Add an intergalactic effect to OPI manicures with the Metamorphosis Collection. The six limited edition glitter nail polish shades see a dazzling effect designed to transform the look of any OPI nail polish shade. The lacquers see poly-chromatic glitter particles offer a transformative finish. The collection sees: This Changes Everything! – a golden…

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Smile line client view (1)

How to perfect a smile line on nails

By Katie Barnes | 22 October 2018

A crisp, neat smile line that flatters the client’s nail and creates an elongated look can really set your work apart from other nail techs in both salon and competition work. However, achieving this perfect smile line can worry many techs and make them avoid offering this option altogether. The…

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