PRODUCTS & TREATMENTS

KISS x WICKED

KISS launches magical nail & lash collection inspired by Wicked: For Good

By Jess Watts | 26 August 2025

KISS Products, Inc. is casting a glamorously wicked spell over beauty lovers with the release of a Wicked-inspired collection. Fantastical press-on nails and fabulous false eyelashes exude the magic of Oz, transporting users over the rainbow. The 16-piece limited-edition collection, available across KISS Nails, FALSCARA and imPRESS, is inspired by…

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Plum nail design, image courtesy of Instagram.com/press_reset_nails

Plum perfect: 38 purple nail designs & products to get your creative juices flowing

By Jess Watts | 23 August 2025

According to WGSN’s Global Colour Forecast, purple is set to be a big hit. The report states: “Purple is a culturally emotive colour with links to royalty, love, mystery and spirituality.” Enter plum: a universally loved fruit and stunning nail shade. Plum is incredibly versatile; the hue can be worn…

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Scarlett Senter Embellishments

7 tips for working with nail embellishments

By Scratch Staff | 16 August 2025

Adorning nails with 3D embellishments adds dimension to designs, allowing you to transform plain styles into striking looks. 7 nail stylists offer adhesion and application advice… Lead nail tips by Scarlett Senter (@scarlett_senternailartist). 1. “Practice wearing embellished designs on your own nails, as this will help you to learn a…

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Aug 25 low res scratch cover

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Lcn fall oh me

LCN reveals #FallOhMe autumn/winter collection

By Sophie Nutt | 14 September 2018

LCN has revealed its latest collection for autumn/winter, #FallOhMe. Taking inspiration from the selfie generation, the collection is available in polish, Colour Gel, and Recolution gel polish formulas. The collection includes the aptly-named hues: Tag Me – a creamy cardinal red Hashtag – a creamy brownish purple Selfie – a…

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Try Mii Buy Mii Mascara counter display

Ready to retail with the Try Mii Buy Mii Mascara display

By Kat Hill | 14 September 2018

Catch clients’ eyes with the Try Mii Buy Mii Mascara counter display of ready-to-retail mascaras. Sleek and smart, the display features space for five different variants: Full Focus Lash Duo Waterproof Lash Lover Intensifying Lash Lover Feature Length Lash Lover Showstopping Lash Lover The display is available empty for existing…

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Dr remedy

Think pink with new Dr.’s Remedy nail collection

By Sophie Nutt | 12 September 2018

Dr.’s Remedy Enriched Nail Care has revealed a duo of pink tones to suit. Beloved Blush is a nail lacquer laced with subtle blue undertones to make a cool cotton candy crème that is bold enough against skin tones yet neutral enough to wear everyday. Reflective Rosé glistens with flecks…

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Hd brows trend workshop 2

HD Brows launches retail packages to boost client purchasing

By Sophie Nutt | 11 September 2018

With an increase of interest and desire for makeovers and renewing products, HD Brows has revealed its retail packages to enable clients to take away the products used during their treatment. Available at a range of price points, the packages are priced accordingly in order to make them as accessible…

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Ruth atkins scratch team salon system

Team Scratch gets lashed with Salon System mink styles

By Helena Biggs | 11 September 2018

Salon System educator, Ruth Atkins, paid a visit to Scratch HQ to offer the team lash and brow makeovers using new products from the range. Accompanied by Costi Passeri of Essence PR, the duo revealed the new Mink Style Individual Lashes; additions to the Naturalash Texture range available in Short…

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Salon system faux mink lash after image

Offer high impact lashes in a flash with new Salon System mink styles

By Helena Biggs | 11 September 2018

Salon System has added new mink style individual lashes to its Naturalash Texture range; in short and medium lengths. Create a variety of looks in as little as 15 minutes when using the Marvelash Fast Set Glue for the perfect add-on to a nail treatment. Mix and match the short and…

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