PRODUCTS & TREATMENTS

KISS x WICKED

KISS launches magical nail & lash collection inspired by Wicked: For Good

By Jess Watts | 26 August 2025

KISS Products, Inc. is casting a glamorously wicked spell over beauty lovers with the release of a Wicked-inspired collection. Fantastical press-on nails and fabulous false eyelashes exude the magic of Oz, transporting users over the rainbow. The 16-piece limited-edition collection, available across KISS Nails, FALSCARA and imPRESS, is inspired by…

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Plum nail design, image courtesy of Instagram.com/press_reset_nails

Plum perfect: 38 purple nail designs & products to get your creative juices flowing

By Jess Watts | 23 August 2025

According to WGSN’s Global Colour Forecast, purple is set to be a big hit. The report states: “Purple is a culturally emotive colour with links to royalty, love, mystery and spirituality.” Enter plum: a universally loved fruit and stunning nail shade. Plum is incredibly versatile; the hue can be worn…

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Scarlett Senter Embellishments

7 tips for working with nail embellishments

By Scratch Staff | 16 August 2025

Adorning nails with 3D embellishments adds dimension to designs, allowing you to transform plain styles into striking looks. 7 nail stylists offer adhesion and application advice… Lead nail tips by Scarlett Senter (@scarlett_senternailartist). 1. “Practice wearing embellished designs on your own nails, as this will help you to learn a…

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Aug 25 low res scratch cover

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Dipt

New nail brand encourage nail pros to ‘Get Dipt’

By Kat Hill | 3 August 2018

Boasting a bright array of colours, Dipt has revealed a new dipping system for pros. Founded in Britain by Karisma Ahir, the range currently sees 60 coloured powders, as well as liquid counterparts to the system. The brand utilise medical grade resins and a very finely milled acrylic powder to create semi-permanent colour…

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Dadiscrub

Smooth & exfoliate hands & body with Dadi’Scrub

By Kat Hill | 3 August 2018

Offer a luxurious upsell to your hand and foot services with new Dadi’Scrub from Famous Names – the creators of Dadi’Oil. Available from Louella Belle, the hand, foot and body scrub smoothes, exfoliates and conditions – leaving skin feeling soft, hydrated and rejuvenated. The scrub can be used a pre-manicure or pedicure treatment, as well…

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Hive tinting starter kit

Open your eyes to lash tinting with the Hive Tinting Starter Kit

By Sophie Nutt | 3 August 2018

An ideal introduction to lash treatments for both the professional and the client, Hive’s new Tinting Starter Kit is suitable for students and salons looking to spice up their treatment menu and increase their offering. The professional starter kit contains: No. 1 Impact Black 20ml tint No. 2 Uptown Brown…

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Ink london sass collection

Show some sass with five bright new INK nail shades

By Helena Biggs | 2 August 2018

INK London has released the Sass collection; five punchy shades to see you through summer into the autumn season. Available in iLac hybrid gel polish, the hues are: i-155 – Comeback Green i-156 – Retort White i-157 – Sassy Yellow i-158 – Quarrel Coral i-159 – Backchat Blue Each is…

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Trudip french

Create classic French designs at speed with new EzFlow TruDip shades

By Sophie Nutt | 2 August 2018

Create the classic pink and white at speed with EzFlow’s two new additions to its TruDip acrylic dipping collection. French Cover Pink and French Natural White are available in 2oz and 4oz sizes and offer the coverage and look of traditional acrylic powders in the three-step dipping method. French Cover…

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Woman with ipad sq with book

E-book launched by top tech to aid marketing efforts

By Helena Biggs | 30 July 2018

Top tech and business owner, Sam Biddle, has launched an e-book to help you boost profit and client retention through marketing. Marketing Secrets for Hair, Beauty & Nail Professionals is available instantly for £12 via Kindle, Google Play and iBooks. “In this book and the course that supports it, I…

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