PRODUCTS & TREATMENTS

Mustard yellow lead

Butter yellow summer is almost over: here’s why you should make way for mustard

By Jess Watts | 2 August 2025

Butter yellow took over the world this spring/summer, with the pastel hue dominating décor, outfits and nails. But autumn/winter will see another member of the yellow family soar in popularity… (Lead image by @byemilyann_) Say hello to mustard yellow! Experts predict that this rich, deeper version of summer’s trending hue…

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Cat eye lead

16 products that will help you nail the cat eye manicure trend

By Jess Watts | 29 July 2025

Lead image courtesy of @hopejungnails using Light Elegance P+ Gel Polish in Ice Kitty, available via www.lightelegance.co.uk. The iridescence and reflective depth of cats’ eyes have long entranced humans. So much so, that their power has been harnessed to create stunning nail designs. Specially crafted magnetic nail products contain metallic…

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Nails fortunes nail art

Crack. Snack. Create: A takeaway inspires fortune cookie nail art experience

By Scratch Staff | 28 July 2025

Do you – or your clients – struggle to make decisions about nail designs at appointments? Say hello to Nail Fortunes™: an edible fortune cookie experience that delivers inspiration to the nail desk. “This started as a totally random idea I threw out to my husband over dinner,” says founder,…

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Lecente country dreams 2

Escape to the country with the earthy tones of these 8 Lecenté nail colours

By Rebecca Hitchon | 31 July 2023

Described as a ‘rural retreat in a bottle’, Lecenté has launched The Country Dreams collection: eight rustic gel polish shades, complemented by five spellbinding glitters. Inspired by picturesque landscapes and countryside serenity, the collection offers a set of staple, timeless Lecenté Create colours – from nudes to pinks. The Country…

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15 common nail conditions & how to deal with them

By Callie Iley | 30 July 2023

Do you know what to do when you’re faced with a natural nail concern? Scratch shares expert advice and product recommendations for 15 common nail issues… Addressing the issue The natural nail is the foundation of any great nail enhancement, so knowing how to approach common issues if and when…

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Ashe london summer colours 2023

ASHE London unveils 3 summer nail colours named after female trailblazers

By Rebecca Hitchon | 28 July 2023

Vegan and cruelty-free nail polish brand, ASHE London, has released three shades perfect for holiday manicures and pedicures. Founded by former nail tech & diversity consultant for the legal profession, Ashleigh Alli, ASHE London is committed to championing diversity and social change, with each colour tested on a minimum of…

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Create fun & fruity nail looks with Jessica’s 6 summer shades

By Chloe Randall | 28 July 2023

Jessica Nails has unveiled its Fruit Infusion collection, comprising six bold & beautiful shades. The collection offers a range of shades in a variety of formulas; Custom Colour and Geleration. The shades available: Fresh Fig- a bright violet creme Papaya Smoothie- a bold orange creme Watermelon- a hot pink creme…

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Modelones collaborates with Tom Bachik on Color Cube collection

By Scratch Staff | 25 July 2023

US nail brand, Modelones, has collaborated with three influencers on its Unlock & Unleash Color Cube collection. The three palettes of gel nail paints are supported by celebrity manicurist, Tom Bachik; Touch actress, Saxon Sharbino, and freelance make-up artist & content creator, Joaco Vazquez. A spokesperson for the brand comments:…

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Looking to step up your nail art game? Check out Artistic Nail Design’s Art Paints

By Callie Iley | 21 July 2023

Offering three times the pigment of regular gel polish, bring your nail art concepts to life with Artistic Nail Design’s Art Paints. With a high pigment finish allowing for a one-stroke, fine-line look in both créme and metallic finishes, the Artistic Art Paints promise no marbling or wrinkling and a…

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