PRODUCTS & TREATMENTS

Studex multi piercing

Multiple ear piercing: the beauty trend for 2025 & how to offer in the salon

By Guest Writer | 2 May 2025

Piercing equipment and training provider, Studex, shares information about three multi piercing techniques… “With multiple ear piercings becoming one of the biggest beauty trends of 2025, Studex is offering guidance on new piercing techniques, exclusive to Studex Piercing Partners,” says a spokesperson for the brand. “Not only are multi piercings…

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Cnd shellac vivid lead 2025

CND™ extends SHELLAC™ line with 7 ‘Vivid’ shades to elevate nail artistry

By Helena Biggs | 1 May 2025

Are you craving a nail product formula that’s ideal for detailed linework, smooth to apply and streak-free? Consider adding CND™’s SHELLAC™ Vivid range to your collection: seven intensely pigmented and bold primary and secondary shades. Building on its longstanding commitments to supporting creative expression and nailcare, CND™ has introduced the…

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French pedicure

How to nail the French tip pedicure

By Katie Barnes | 20 April 2025

Katie Clark, award-winning nail tech & founder of Katie Barnes Tool Range & Education, answers questions about perfecting the French pedi… How big should the French tips be? A French tip should mimic the natural free edge of the nail. Estimate how long the client will wait between appointments, plus…

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Mar25 Low Res Cover For Web 600

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the cuticle oil company

Behind The Brand: Meet the duo behind The Cuticle Oil Company

By Rebecca Hitchon | 11 December 2021

The best ideas can come in the unlikeliest of places. For Lisbet Sandland and Carli Woolley, founders of The Cuticle Oil Company, it was on a wet and windy day in 2019, while waiting for their children in front of the school gates, that the idea for their business venture…

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artistic chrome pens

Looking to take nail looks to a new dimension? Check out Artistic’s 6 Chrome Pens

By Rebecca Hitchon | 10 December 2021

Ideal for party season and beyond, Artistic Nail Design has launched six easy to use Chrome nail art pens, allowing techs to create an eye-catching chrome effect nail look in just minutes. With unmatched reflective chrome finishes that are unable to be replicated with standard gel polishes or lacquers, clients…

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Offer strength, style & length for nails with Magnetic’s PowerGel

By Chloe Randall | 10 December 2021

Add length and even create extreme shades with the easy-to-use PowerGel range from Magnetic Nail Design. Serving up the feel of L&P acrylic but curing like a gel, the system offers control over nail enhancements and is easy to use with tips and forms, or even for a natural nail overlay.…

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lecente multi glitz

Are these the sparkliest Lecenté nail art glitters yet?

By Helena Biggs | 8 December 2021

Add the ultimate eye-catching sparkle to nail designs this party season and beyond with three dazzling multi-glitz nail art glitters from Lecenté. Opal, Aphrodite and Sunbeam are packed with various sized cuts of glitter, attracting attention and glinting in every light. Affording a stunning finish when used alone or over…

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Want to create eye-catching nail designs? Check out Nailchemy’s Eternals collection

By Chloe Randall | 4 December 2021

Nailchemy has launched its Eternals collection, comprising six gel polish shades. Featuring colour changing flakes and reflective glitter, each colour can be used on its own or on top of a base colour. Each shade is available in a 15ml bottle. The colours available are: Eternity- deep red glitter Timeless-…

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glitterbels hema free gel polish

Glitterbels launches hema-free gel polish range for nail pros

By Scratch Staff | 3 December 2021

Staffordshire based nail brand, Glitterbels, has unveiled a hema-free gel polish range, launching with 80 stunning shades. Founded by Annabel and Elliott Maginnis in 2018, the Glitterbels range features colour and glitter acrylic powders, gel polish, monomers, essentials, prep products and more. The hema-free gel polish range was introduced at…

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