TECH TALK
Women’s Euro 2025: the nail tech behind England Lionesses’ winning manicures
Following the Women’s Euro 2025, Dzastina Jovaisaite – the pro behind nail looks for members of the triumphant England squad – shares about the ‘career highlight’ with Scratch… “I felt so privileged and couldn’t believe it when I received a message from Chloe Kelly about creating nail looks for some…
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Nail techs with psoriasis reveal what life is like with the skin condition
Psoriasis is a ‘condition that causes dry, scaly and sometimes itchy or sore patches on the skin,’ according to the NHS. Here, two nail techs share their experiences with psoriasis… “I suffer from seasonal psoriasis on my fingers and hands (mostly during autumn and winter) and psoriatic arthritis,” shares Fie…
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Do AI chatbots like ChatGPT have a place in the nail industry?
Disclaimer: this article is not written by a robot. But it does explore how language processing tools driven by artificial intelligence (AI) technology, or ‘chatbots’, are influencing the nail and beauty sector. As this technology integrates into our lives, many are wary of its place in society – and its…
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Read the latest issue
As another London Fashion Week (LFW) has disappeared into a cloud of mayhem, anxiety, elation and relief, I wanted to shed a little light on how it all works. LFW offers an amazing opportunity to experience one element of working as a session stylist. Firstly, the week founded in 1984…
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Recently, founder of Orly, Jeff Pink, jetted over from the brand’s HQ in Los Angeles, California, to visit London. Scratch’s Kat took the chance to meet him and talk about his esteemed career with Orly, product developments and challenges within the nail industry. Read the full interview in the April issue of Scratch! How…
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Begin the week the right way with some nail inspiration this mani Monday! Pastel hues take over our social media feeds in the run up to Easter, and we love this magical take on the trend by manicurist, Michelle Humphrey. Global brand ambassador for The Gel Bottle Inc, Michelle used…
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We want to see what you’re wearing on your nails! Melissa Whiffen, of Moonstruck Nail Studio, wears super cute freehand Stitch nail art in support of World Autism Awareness Day on Tuesday 2 April. “My family is not only my motivation in my work, but also my inspiration. I created…
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Location, location, location! So what’s the address of my new academy? 5 Radford Street, Stone, Staffordshire! Yes, I can finally let people know where the academy is, as work on the premises starts this Sunday. I’m so fortunate to have a place on the main ring road on the high…
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We want to see the designs trending at your nail desk! Debbie Marangos, of Lioness Paws, reveals purple hues have been popular with her clients recently. “Purple has been so popular with my clients recently. I think this particular design has stood out due to the vibrant colour and beautiful…
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