TECH TALK

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Beyond The Brush: The nail tech community built on relationships, support & honesty

By Lilly Delmage | 10 May 2025

Gel nail educator & artist, Gemma Siverns, speaks to Scratch about her online community, Beyond The Brush (BTB) – a supportive, educational space she created for nail professionals. With over 25 years of experience in the industry, Gemma is a natural mentor. She began her journey in 2000, earning her…

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Suffolk nail artist: ‘My salon isn’t just about treatments – it’s a whole experience’

By Lilly Delmage | 8 May 2025

Allie Eve, owner of The Nail Matrix, opens the doors of her bohemian sanctuary salon, unveiling a space to ‘spark creativity and escapism’. “The Nail Matrix is all about stepping out of the chaos and into a space where time slows down and the world melts away,” explains Allie. “From…

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Nail tech’s maternal mental health struggles: ‘Talking & finding support saved my life’

By Guest Writer | 7 May 2025

New Mexico tech, Amberley Robinson, aka The Nail Tattooist, opens up about her maternal mental health experiences… When my first child was six months old, I juggled roles as a full-time beauty student and breastfeeding mum. Leaving my son with a caregiver each day made me feel heartbroken and guilty,…

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WHAT I’M WEARING: Lisa Lilley, Love Lilley Nails

By Sophie Nutt | 12 August 2018

We want to see what you’re wearing on your nails! Lisa Lilley, of Love Lilley Nails, wears beach-themed nails for a summer look that will have you longing for a last minute getaway. “I used Gelish in Mali-Blu Me Away for the blue nails with Magpie Beauty Glitter in Elsa…

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Experiment with earthy nail tones for quirky design results

By Scratch Staff | 7 August 2018

With the autumn/winter season nearing, dabble with new design ideas and get your hands on new collections to create fashion-forward nail results. Rachel Horrocks, nail tech and content marketing manager for Sweet Squared, has embraced autumn by getting creative with brush strokes, colours and trends, Here, she reveals how to…

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#TRENDINGTUESDAY Tricia Rennie, Tricia Rennie Nail Artist

By Sophie Nutt | 7 August 2018

We want to see the designs trending at your nail desk! Tricia Rennie, of Tricia Rennie Nail Artist, reveals that peach enhancements seeing encapsulated chunky glitter and mermaid nail art have been popular with her clients recently. “These colours have been so popular for summer! I used CJP coloured acrylic…

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MANI MONDAY: Diamonds are forever

By Sophie Nutt | 6 August 2018

Begin the week the right way with some nail inspiration this mani Monday! Are your clients seeking nail designs that will glisten in this burning hot sunshine? This minimalistic but sparkling nail design by talented tech, Park Eunkyung (who goes by the handle @nail_unistella), sees clear enhancements doused in crystals,…

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WHAT I’M WEARING: Terri Eaton

By Sophie Nutt | 5 August 2018

We want to see what you’re wearing on your nails! Talented tech, Terri Eaton, opted for five bold and beautiful Gelish shades in an array of pink and purple hues. “I fancied some nice bright neon nails and I couldn’t quite decide between pink or purple, so went for five…

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Tina Li talks about her arty client requests, entering competitions and learning new skills

By Kat Hill | 4 August 2018

Tell us about your training… I started out with beauty therapy at college. Nail technology was a part of the course and it really intrigued me. I decided to peruse this as a career and have gone on  to train with many companies and highly talented techs. To name a…

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