TECH TALK

Robot laptop

Do AI chatbots like ChatGPT have a place in the nail industry?

By Rebecca Hitchon | 31 July 2025

Disclaimer: this article is not written by a robot. But it does explore how language processing tools driven by artificial intelligence (AI) technology, or ‘chatbots’, are influencing the nail and beauty sector. As this technology integrates into our lives, many are wary of its place in society – and its…

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Inside the Leeds nail salon known for its Y2K decor & viral nail art

By Jess Watts | 25 July 2025

Meet Freya-Poppy Bowden, the Y2K-obsessed nail tech whose Leeds-based salon is every millennial’s dream! Growing up in a family of artists, it is no surprise that Freya-Poppy’s creativity flourished early. At the age of 11, she began experimenting with nail art and quickly fell in love with the medium. She…

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What are brush-on builder gel & BIAB™ nails?

By Lilly Delmage | 3 July 2025

Brush-on builder gel is an ever-popular request at the nail desk – but what is it, and when should it be used? Brush-on builder gel is a more convenient variation of traditional builder gels, which are housed in pots. Packaged in a bottle with an integrated brush, the product allows…

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Prosecco nails

MANI MONDAY: National prosecco day

By Sophie Nutt | 13 August 2018

Begin the week the right way with some nail inspiration this mani Monday! There’s never been a better excuse to enjoy a glass of fizz, as today marks national prosecco day! To celebrate, we’ve been eyeing up some gorgeous golden nails and love this glamorous design by talented tech Margarita…

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Lisa lilley nails

WHAT I’M WEARING: Lisa Lilley, Love Lilley Nails

By Sophie Nutt | 12 August 2018

We want to see what you’re wearing on your nails! Lisa Lilley, of Love Lilley Nails, wears beach-themed nails for a summer look that will have you longing for a last minute getaway. “I used Gelish in Mali-Blu Me Away for the blue nails with Magpie Beauty Glitter in Elsa…

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Experiment with earthy nail tones for quirky design results

By Scratch Staff | 7 August 2018

With the autumn/winter season nearing, dabble with new design ideas and get your hands on new collections to create fashion-forward nail results. Rachel Horrocks, nail tech and content marketing manager for Sweet Squared, has embraced autumn by getting creative with brush strokes, colours and trends, Here, she reveals how to…

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Tricia rennie nails

#TRENDINGTUESDAY Tricia Rennie, Tricia Rennie Nail Artist

By Sophie Nutt | 7 August 2018

We want to see the designs trending at your nail desk! Tricia Rennie, of Tricia Rennie Nail Artist, reveals that peach enhancements seeing encapsulated chunky glitter and mermaid nail art have been popular with her clients recently. “These colours have been so popular for summer! I used CJP coloured acrylic…

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Park eunkyung

MANI MONDAY: Diamonds are forever

By Sophie Nutt | 6 August 2018

Begin the week the right way with some nail inspiration this mani Monday! Are your clients seeking nail designs that will glisten in this burning hot sunshine? This minimalistic but sparkling nail design by talented tech, Park Eunkyung (who goes by the handle @nail_unistella), sees clear enhancements doused in crystals,…

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Terri eaton nails

WHAT I’M WEARING: Terri Eaton

By Sophie Nutt | 5 August 2018

We want to see what you’re wearing on your nails! Talented tech, Terri Eaton, opted for five bold and beautiful Gelish shades in an array of pink and purple hues. “I fancied some nice bright neon nails and I couldn’t quite decide between pink or purple, so went for five…

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