TECH TALK

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Beyond The Brush: The nail tech community built on relationships, support & honesty

By Lilly Delmage | 10 May 2025

Gel nail educator & artist, Gemma Siverns, speaks to Scratch about her online community, Beyond The Brush (BTB) – a supportive, educational space she created for nail professionals. With over 25 years of experience in the industry, Gemma is a natural mentor. She began her journey in 2000, earning her…

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Suffolk nail artist: ‘My salon isn’t just about treatments – it’s a whole experience’

By Lilly Delmage | 8 May 2025

Allie Eve, owner of The Nail Matrix, opens the doors of her bohemian sanctuary salon, unveiling a space to ‘spark creativity and escapism’. “The Nail Matrix is all about stepping out of the chaos and into a space where time slows down and the world melts away,” explains Allie. “From…

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Nail tech’s maternal mental health struggles: ‘Talking & finding support saved my life’

By Guest Writer | 7 May 2025

New Mexico tech, Amberley Robinson, aka The Nail Tattooist, opens up about her maternal mental health experiences… When my first child was six months old, I juggled roles as a full-time beauty student and breastfeeding mum. Leaving my son with a caregiver each day made me feel heartbroken and guilty,…

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Jemma Ball reveals her love of CND Shellac™, Kirsty Meakin and the nail community

By Kat Hill | 14 July 2018

Tell us about your training… I trained in beauty therapy up to level 3 eight years ago. I bagged my first salon job and loved watching the other team members create enhancements so I knew I had to train in liquid & powder. I saved all my wages up and…

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What is a nail technician? Discuss…

By Scratch Staff | 11 July 2018

Bob Giblett, co-owner of Swedish nail product & education provider, Iryna Giblett AB, dissects the role of the nail technician and discusses differing standards across the globe… What is a nail technician? Who you ask and where you ask will produce very different answers! In most countries, nail tekking is…

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#TRENDINGTUESDAY Lauren Holmes, Nailed It Beauty

By Sophie Nutt | 10 July 2018

We want to see the designs trending at your nail desk! Lauren Holmes, of Nailed It Beauty, reveals that Lana heart nail looks are constantly popular with her clients, however the summer months has seen the design incorporate bright and pretty hues. “As the sun is out, all the bright…

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MANI MONDAY: Holographic twist

By Scratch Staff | 9 July 2018

Begin the week the right way with some nail inspiration this mani Monday! This striking set of holographic nails caught our eye, serving up an alternative option as a summer design for those that aren’t a fan of bright, poppy rainbow hues on their talons. The set was created by…

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WHAT I’M WEARING: Nicola Cooper

By Sophie Nutt | 8 July 2018

We want to see what you’re wearing on your nails! Talented tech, Nicola Cooper, opted for a bright and beautiful tie dye nail look using a variety of Magpie Beauty products. “I created this design using products from my favourite brand, Magpie Beauty. I started with a layer of Plain…

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Ilex Wood on one stroke nail art, industry friends and Nail Harmony UK

By Kat Hill | 7 July 2018

Ilex Wood is a bachelor educator with Nail Harmony UK and based in Doncaster. What is your all-time favourite nail product? My all-time favourite nail product must be Gelish Structure Gel. It is so versatile I can use it in all most any nail service, and both my clients and students are going…

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