TECH TALK
Beyond The Brush: The nail tech community built on relationships, support & honesty
Gel nail educator & artist, Gemma Siverns, speaks to Scratch about her online community, Beyond The Brush (BTB) – a supportive, educational space she created for nail professionals. With over 25 years of experience in the industry, Gemma is a natural mentor. She began her journey in 2000, earning her…
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Suffolk nail artist: ‘My salon isn’t just about treatments – it’s a whole experience’
Allie Eve, owner of The Nail Matrix, opens the doors of her bohemian sanctuary salon, unveiling a space to ‘spark creativity and escapism’. “The Nail Matrix is all about stepping out of the chaos and into a space where time slows down and the world melts away,” explains Allie. “From…
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Nail tech’s maternal mental health struggles: ‘Talking & finding support saved my life’
New Mexico tech, Amberley Robinson, aka The Nail Tattooist, opens up about her maternal mental health experiences… When my first child was six months old, I juggled roles as a full-time beauty student and breastfeeding mum. Leaving my son with a caregiver each day made me feel heartbroken and guilty,…
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Read the latest issue
We want to see what you’re wearing on your nails! Kelly Wells, of Beauticle Nails, opts for a delicate yet glam pink nail look, seeing encapsulated rose foils and glitter for a design that glistens in the sunshine. “For my nails I used Magpie Beauty Give Me Strength and two…
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We want to see the designs trending at your nail desk! Jo Halladey, of Jo’s Pamper Parlour, reveals that this dusky rose shade and henna-style stamping has been popular amongst her clients recently. “I think this design has been so popular as this particular shade, The Gel Bottle Inc. in…
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Begin the week the right way with some nail inspiration this mani Monday! This years World Cup has well and truly kicked off and tonight sees the England team play its first game of the tournament against Tunisia. Techs and clients up and down the country are catching the World…
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We want to see what you’re wearing on your nails! Natalie Walker, of Daisy Nails, wears short black nails with a dripping rainbow feature nail for a step away from her normal go-to designs. “This was a simple set of acrylics using the amazing Ugly Duckling acrylic system, finished with…
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We caught up with Scratch Stars Finalist and session stylist, Julie Lee, about a recent nail adventure that took her to star-studded Cannes… “I was recently offered this chance to work at the Cannes Film Festival for prestigious jewellers, Chopard,” reveals Julie. “After taking part in the Nail Mastered innitative,…
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Educator and award-winning nail technician, Katie Barnes, reveals why its important to realise your one colour polishing skills – as well as extravagant nail artistry… Seeing outrageous and eccentric nail creations posted across social media can have positive effects on the industry. It showcases the skill and imagination of techs…
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