TECH TALK
Beyond The Brush: The nail tech community built on relationships, support & honesty
Gel nail educator & artist, Gemma Siverns, speaks to Scratch about her online community, Beyond The Brush (BTB) – a supportive, educational space she created for nail professionals. With over 25 years of experience in the industry, Gemma is a natural mentor. She began her journey in 2000, earning her…
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Suffolk nail artist: ‘My salon isn’t just about treatments – it’s a whole experience’
Allie Eve, owner of The Nail Matrix, opens the doors of her bohemian sanctuary salon, unveiling a space to ‘spark creativity and escapism’. “The Nail Matrix is all about stepping out of the chaos and into a space where time slows down and the world melts away,” explains Allie. “From…
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Nail tech’s maternal mental health struggles: ‘Talking & finding support saved my life’
New Mexico tech, Amberley Robinson, aka The Nail Tattooist, opens up about her maternal mental health experiences… When my first child was six months old, I juggled roles as a full-time beauty student and breastfeeding mum. Leaving my son with a caregiver each day made me feel heartbroken and guilty,…
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Read the latest issue
We want to see the designs trending at your nail desk! Talented tech, Emma Atkinson, reveals that fresh mint green hues have been popular with her clients recently. “I think this particular nail design has been so popular with my clients because they’re loving mint green tones and this look…
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Begin the week the right way with some nail inspiration this mani Monday! June is the host of Pride Month – a monthlong LGBT+ celebration, protest and act of political activism. Nearly every US city has some sort of big event – usually a large parade with plenty of rainbow…
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We want to see what you’re wearing on your nails! Chantelle Crerand, of Chantelle’s Pretties, created mermaid-inspired nails for a family holiday to the seaside. “I created these nails on my hard gel nails infill – they were for a family holiday away to the seaside town of Scarborough/Whitby! I…
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What is your all-time favourite nail product? It’s hard to pick just one favourite product, but I’m obsessed with glitter and coloured acrylics. What designs do you love to create? I love working with acrylic: I much prefer it over hard gel. Creating designs with coloured acrylics, sequins and glitter…
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Meet Karen Louise, a super-cool session stylist and Salon System and Gellux techspert who juggles photo shoots with exciting nail gigs and celebrity clients. Known for het chic geometric and negative space designs, tailoring looks to celebrity clients and getting creative on set, Scratch catches up with Karen Louise… What has you…
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We want to see the designs trending at your nail desk! Nail artist, Bethany Stockell, reveals that icy blue hues have been popular with her clients recently, despite the shift into the summer season. “I can only assume that my clients are going against the grain! During the festive season,…
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