TECH TALK

Robot laptop

Do AI chatbots like ChatGPT have a place in the nail industry?

By Rebecca Hitchon | 31 July 2025

Disclaimer: this article is not written by a robot. But it does explore how language processing tools driven by artificial intelligence (AI) technology, or ‘chatbots’, are influencing the nail and beauty sector. As this technology integrates into our lives, many are wary of its place in society – and its…

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Inside the Leeds nail salon known for its Y2K decor & viral nail art

By Jess Watts | 25 July 2025

Meet Freya-Poppy Bowden, the Y2K-obsessed nail tech whose Leeds-based salon is every millennial’s dream! Growing up in a family of artists, it is no surprise that Freya-Poppy’s creativity flourished early. At the age of 11, she began experimenting with nail art and quickly fell in love with the medium. She…

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What are brush-on builder gel & BIAB™ nails?

By Lilly Delmage | 3 July 2025

Brush-on builder gel is an ever-popular request at the nail desk – but what is it, and when should it be used? Brush-on builder gel is a more convenient variation of traditional builder gels, which are housed in pots. Packaged in a bottle with an integrated brush, the product allows…

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#TRENDINGTUESDAY Alexandra Cassells

By Kat Hill | 25 April 2017

We want to see the designs trending at your nail desk! “I think floral nails for spring will always be popular but the cooler colours and edgier designs keep it fresh and modern,” explains Alexandra Cassells. “My clients always look to me to give them something a little different, and…

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TECH TALK: Jenny Nagorski

By Helena Biggs | 24 April 2017

Jenny Nagorski discusses her nail career and reveals how it felt to be chosen by Sweet Squared and Lecenté to create designs with their products.  When and why did you choose to become a nail tech? I have to give credit to my parents for this. They know I’ve always…

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WHAT I’M WEARING: Rebecca Abernethy, Matrix Nails and Beauty

By Kat Hill | 23 April 2017

We want to see what you’re wearing on your nails! Scratch Stars finalist, Rebecca Abernathy of Matrix Nails and Beauty, has been wearing this turquoise spring look. “I created these for a trip over to Poland to visit the Semilac head office and training academy,” Rebecca reveals, “I head over to learn more…

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#TRENDINGTUESDAY Diana Pajeva

By Kat Hill | 18 April 2017

We want to see the designs trending at your nail desk! “With the arrival of spring, cherry blossoms have started to bloom,” smiles Diana Pajeva. “More and more of my clients are asking for pretty pastel pink and lilac shades with Sakura tree nail art. It’s an easy and quick…

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WHAT I’M WEARING: Viv Brennan, Nailvinara

By Kat Hill | 16 April 2017

We want to see what you’re wearing on your nails! Viv Brennan celebrated the opening of her new studio, Nailvinara, in style thanks to a perfectly pink design. “I always wear really long nails,” explains Viv.  “I used INK London’s Acrylink L&P system and sculpted in Mrs Clear. “I encapsulated iridescent chunky pink…

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Scratch stars 2017 finalists announced

SCRATCH STARS AWARDS 2017 – Meet the finalists

By Helena Biggs | 12 April 2017

Here they are; the talented 2017 finalists hoping to shine later next month and be crowned a Scratch Star.  Each year, the challenge gets tougher, as more and more entries amass for Scratch magazine’s industry awards – the Scratch Stars. Following a scrupulous first round of judging, finalists in each category…

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