TECH TALK

Psoriasis

Nail techs with psoriasis reveal what life is like with the skin condition

By Rebecca Hitchon | 4 August 2025

Psoriasis is a ‘condition that causes dry, scaly and sometimes itchy or sore patches on the skin,’ according to the NHS. Here, two nail techs share their experiences with psoriasis… “I suffer from seasonal psoriasis on my fingers and hands (mostly during autumn and winter) and psoriatic arthritis,” shares Fie…

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Do AI chatbots like ChatGPT have a place in the nail industry?

By Rebecca Hitchon | 31 July 2025

Disclaimer: this article is not written by a robot. But it does explore how language processing tools driven by artificial intelligence (AI) technology, or ‘chatbots’, are influencing the nail and beauty sector. As this technology integrates into our lives, many are wary of its place in society – and its…

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Inside the Leeds nail salon known for its Y2K decor & viral nail art

By Jess Watts | 25 July 2025

Meet Freya-Poppy Bowden, the Y2K-obsessed nail tech whose Leeds-based salon is every millennial’s dream! Growing up in a family of artists, it is no surprise that Freya-Poppy’s creativity flourished early. At the age of 11, she began experimenting with nail art and quickly fell in love with the medium. She…

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NAIL TECH TALK: Georgina Duffy of When Beauty Calls By Georgina

By Rebecca Hitchon | 2 February 2022

Scratch chats to Georgina Duffy of When Beauty Calls By Georgina about her love for nails and her top nail art and industry tips… What inspired you to enter the nail world? I have always enjoyed getting creative and having my nails done, but I thought that hairdressing was my…

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NAIL TECH TALK: Kelsey March of KelseyMarchNails

By Callie Iley | 29 January 2022

Scratch chats to Kelsey March of KelseyMarchNails about finding inspiration for nail designs and the progress she has made since starting in the industry… It’s the endless possibilities and creativity that has me hooked on nails, I love that there’s always something new to do. I would say my signature…

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NAIL TECH TALK: Kerrie Louise of Nzuri Nails & Training Academy

By Callie Iley | 22 January 2022

Scratch chats to Kerrie Louise of Nzuri Nails & Training Academy about the importance of investing in training and finding your inspiration… I love being a part of a client’s nail transformation journey. Going from a simple starting point to achieving their ultimate nail goals. I love helping them to…

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NAIL TECH TALK: Lucy Greenman of Nails by Lucy Greenman

By Callie Iley | 15 January 2022

Scratch chats to Lucy Greenman of Nails by Lucy Greenman about the importance of hard work and her future career goals… Everything about nails has me hooked! I think my favourite thing about nails is how much personality these tiny designs can hold. There’s nothing better than a client telling…

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nail knowledge

Marian Newman reflects on 12 months of the NailKnowledge programme

By Guest Writer | 13 January 2022

Marian Newman BEM, expert educator at NailKnowledge, reflects on progress and news from the first year of the programme… “On 20 January 2021, the NailKnowledge went live online, following nearly two years of hard work. The team behind it had spent time not only deciding the content and the format,…

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IV KULTURE nail brand sales serve to support 2% Black Nail Tech Initiative

By Emma Hobday | 26 December 2021

Scratch chats to entrepreneurs Tianna, Taja, Ty, and Toi, the four sisters behind the Florida based nail brand IV KULTURE, about how they are making changes in the Black nail tech community and why they created The 2% Black Nail Tech Initiative… How did your business journey begin? We started…

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