TECH TALK

England womens football nails euros 2025

Women’s Euro 2025: the nail tech behind England Lionesses’ winning manicures

By Rebecca Hitchon | 6 August 2025

Following the Women’s Euro 2025, Dzastina Jovaisaite – the pro behind nail looks for members of the triumphant England squad – shares about the ‘career highlight’ with Scratch… “I felt so privileged and couldn’t believe it when I received a message from Chloe Kelly about creating nail looks for some…

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Psoriasis

Nail techs with psoriasis reveal what life is like with the skin condition

By Rebecca Hitchon | 5 August 2025

Psoriasis is a ‘condition that causes dry, scaly and sometimes itchy or sore patches on the skin,’ according to the NHS. Here, two nail techs share their experiences with psoriasis… “I suffer from seasonal psoriasis on my fingers and hands (mostly during autumn and winter) and psoriatic arthritis,” shares Fie…

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Do AI chatbots like ChatGPT have a place in the nail industry?

By Rebecca Hitchon | 31 July 2025

Disclaimer: this article is not written by a robot. But it does explore how language processing tools driven by artificial intelligence (AI) technology, or ‘chatbots’, are influencing the nail and beauty sector. As this technology integrates into our lives, many are wary of its place in society – and its…

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#NowTrending: Fairy Liquid nails

By Callie Iley | 24 November 2020

Scratch chats to Sophie Parkinson of Soph Builds Nails about how she created the instantly recognisable Fairy Liquid nail art design, featured on our Instagram in November 2020. I’ve been doing nails since 2019, but I really got into it over lockdown, and perfected my craft throughout this time. At first,…

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TECH TALK: Danny Manchip of Beau’s Beauty Box

By Callie Iley | 21 November 2020

Scratch chats with Danny Manchip of Beau’s Beauty Box about his life as a nail tech and his incredible fundraising efforts.   What is your all time favourite nail product? I’ve got to say Magpie Beauty’s gel paints. I love doing free hand nail art, and their paints are just…

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Jay jay revlon

Jay Jay Revlon addresses the stigma around male grooming

By Sophie Nutt | 19 November 2020

Back in August 2018, Scratch caught up with the founder of Guys That Nail It, Jay Jay Revlon, about his passion for male self-care. Jay Jay strives to change the stigma around male grooming by normalising the language used and actions taken towards men getting nail treatments. “I want to change the…

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#NowTrending: Stunning smoky amethyst nails by Natasha Barker

By Callie Iley | 17 November 2020

Scratch chats with Natasha Barker of Niche Nail Beauty about her passion for education and love for the nail industry, and explores how she created this dazzling amethyst design… I’ve been in the nail industry since 2002. My career  started when I took the CND™ Liquid & Powder Beginner course…

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TECH TALK: Natasha Newton of Nails by Natasha

By Callie Iley | 14 November 2020

Scratch catches up with Natasha Newton of Nails by Natasha about her achievements since featuring in January 2020’s Readers Gallery and what the future holds for her career.   What is it about nails that has you hooked? I’ve always enjoyed playing around with nails from a young age. It…

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Andy & hannah garbett staffordshire nail academy sna

The nail business challenges I’ve faced throughout the Covid-19 pandemic

By Guest Writer | 11 November 2020

Hannah Garbett, MD & director of education at Staffordshire Nail Academy, shares an honest account of the business challenges faced during the coronavirus pandemic… Where on earth do I start? This year has been one of immense anxiety and stress along with sheer grit and determination. Our year started with…

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